Meat&Poultry -- September 2014 - 34

BURGER PARTNERS

"At the core, though, this
business hasn't changed."

of the marketing rollout. For example
the CAB burger made with Prime beef
is known as the "1 Percenter." They
also offer retail customers the CAB

Retail, foodservice and national ac-

underserved segment. "While food-

"Custom Blend" and its grass-fed

counts are the three business segments

service has seen this huge growth in

burger is known as "The Grass-Fed

the company operates in. The bulk of

the better-burger market, you walk

Standard." The natural Angus prod-

its business is foodservice and national

into the supermarket today and you

uct is known as the "Angus Heritage"

accounts. The retail segment shows

see the same old products. There's

blend. There's also a Signature Series

the biggest opportunity for growth.

nothing different; there's nothing

that includes a chuck-brisket blend-

This is why the Schweids have intro-

premium," he says. Currently, only

ed burger. "We're taking the quality

duced a new line of premium fresh

ShopRite grocery stores carry the new

products we offer to the foodservice

patties for the retail market under the

product, but that will change in the

side and bringing them to retailers,"

Schweid & Sons brand. So concerted

near future. The next frontier will be

the Schweids say. The premium ex-

is this campaign, this brand will be-

supermarkets in the Southeast and

perience even extends to the careful

come the company's new identity in

then the Midwest. Ultimately, they

development of the packaging.

January 2015.

would like to have a nationwide reach.

Operating in the very vulnerable

The new Schweid & Sons retail

Naming the burgers destined for

ground-beef segment requires vigi-

line is targeting what Jamie says is an

retailers' cases was an important part

lance and a commitment to food safety
throughout the company.
For Burger Maker's part its foodsafety efforts have recently been enhanced with the addition of a new
head of quality assurance, Ali Hakimi, who has a Ph.D. in food science
and a food-safety background having
joined the company after working with
Smithfield Foods. Hakimi's hire was
part of a management restructuring
that began two years ago, including

Our NEW Stainless Steel
gearboxes are IP 69K
rated. The smooth and
rounded surface allows
for easy cleaning.

the appointment of senior department
heads across the company in an effort
to prepare for future growth and expansion. Jamie admits it's part of the
approach that his dad started - stock-

connection

ing the company "with people that are
smarter than us."

worm gear manufacturers

They have also invested in technology that includes cloud-based software

worm gearing

to monitor quality assurance. This allows for workers on the floor to more
accurately monitor food-safety trends
ENGINEERED TO KEEP YOU MOVING.
(888) 994-2663 www.conedrive.com

Visit us at
booth S-1832
November 2-5.

and take proactive steps to prevent
problems. "Aggregating all of this information allows us to make informed
and accurate decisions," Jamie says. ■

* Meat&Poultry * September 2014 * www.MeatPoultry.com

http://www.conedrive.com http://www.MeatPoultry.com

Meat&Poultry -- September 2014

Table of Contents for the Digital Edition of Meat&Poultry -- September 2014