MEAT+POULTRY - July 2015 - 29

EMERGING MARKETS

explained how Shuanghui staff have carefully
studied Smithfield brands like Cook's, Curly's
and Farmland as they get ready to process
US-style meat products at four new Shuanghui
factories, the first of which will come online in
Zhengzhou this year. Shuanghui claims to sell
1,000 individual products, a possibility given it
has 13 factories dispersed across China as well
as its headquarters in the central Chinese city
of Luohe, where the firm was founded in 1958.
But Shuanghui still needs help given its first
branded product was launched only in 1992,
whereas Smithfield has decades of experience
in marketing meat products.
Company records show Shuanghui gets
just more than half of its sales from packaged
heat-treated and refrigerated products and has
promised Chinese investors new products, new
technology and a larger distribution network
as part of its strategy to expand sales.
The firm's best margins, at 27 percent,
come from heat-treated meat. This compares

to 23 percent margins on chilled and frozen
meat products.
Intense investment in its cold-chain logistics
network has allowed Shuanghui to stay ahead
of competitors like China Yurun Food Group
Limited, which has focused on low-temperature
packaged meat products as well as chilled
and frozen bulk sales. Shuanghui has faced
competition from state-run conglomerate China
National Cereals, Oils and Foodstuffs Corp.
(COFCO), which sells US-style bacon products
under its Joycome brand. Jinluo Meat Products
Co. and Shandong Delisi Food Co. have also
been investing in new products.
PORK PRICING
A recovery in Chinese pig and pork prices will,
however, put new pressure on Shuanghui to
improve profitability after weaker pig prices
in 2013 helped boost Shuanghui's figures by
allowing the firm to improve average gross
margins. Wholesale pork prices went from a high

It's all about your product ...

tthhee
NNUUM
MBBEERRSS
WHOLESALE PORK
PRICES PER KG
NOV. 2013: RMB23
US $3.68

APRIL 2014: RMB16
US $2.58

MAY 2015: RMB19
US $3.04

SHUANGHUI'S
PROJECTED PROFITS
2015 : RMB445 million

US $71.2 million

2016 : RMB496 million
US $79.36 million

2017 : RMB58.3 million
US $93.28 million

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www.meatpoultry.com | 07.15 | MEAT+ POULTRY

29



http://www.sealpac-us.com http://www.meatpoultry.com

MEAT+POULTRY - July 2015

Table of Contents for the Digital Edition of MEAT+POULTRY - July 2015

MEAT+POULTRY - July 2015
Table of Contents
COMMENTARY - Getting past overtime
BUSINESS NOTES - HORMEL ACQUIRES APPLEGATE FARMS
MONOGRAM FOODS EXPANDS IN VIRGINIA
JBS TO ACQUIRE EUROPEAN POULTRY PROCESSOR, CLOSES PLANT
SMITHFIELD SELLS CAMPOFRIO INTEREST
HONEY BAKED HAM CONSOLIDATES OPERATIONS, OPENS IN JAPA
WASHINGTON - COOL’s disappearing act
COVER STORY - Raising the ‘Bar’
EMERGING MARKETS - Fortune focused
LIFERS - Perfecting production
SMALL BUSINESS MATTERS - Pricing pressures
COMPANY PROFILE - Welcome to his man cave
PACKAGING SOLUTIONS - Pushing innovation
FOOD SAFETY - Chasing Listeria
INGREDIENT ISSUES - The science of savory
FROM THE CORRAL - Driver's education
SHOWCASE
NAMES IN THE NEWS
CLASSIFIEDS
ADVERTISERS
THE INSIDER
MEAT+POULTRY - July 2015 - MEAT+POULTRY - July 2015
MEAT+POULTRY - July 2015 - 2
MEAT+POULTRY - July 2015 - FFC1
MEAT+POULTRY - July 2015 - FFC2
MEAT+POULTRY - July 2015 - 3
MEAT+POULTRY - July 2015 - Table of Contents
MEAT+POULTRY - July 2015 - 5
MEAT+POULTRY - July 2015 - 6
MEAT+POULTRY - July 2015 - 7
MEAT+POULTRY - July 2015 - COMMENTARY - Getting past overtime
MEAT+POULTRY - July 2015 - 9
MEAT+POULTRY - July 2015 - JBS TO ACQUIRE EUROPEAN POULTRY PROCESSOR, CLOSES PLANT
MEAT+POULTRY - July 2015 - SMITHFIELD SELLS CAMPOFRIO INTEREST
MEAT+POULTRY - July 2015 - HONEY BAKED HAM CONSOLIDATES OPERATIONS, OPENS IN JAPA
MEAT+POULTRY - July 2015 - 13
MEAT+POULTRY - July 2015 - WASHINGTON - COOL’s disappearing act
MEAT+POULTRY - July 2015 - 15
MEAT+POULTRY - July 2015 - 16
MEAT+POULTRY - July 2015 - COVER STORY - Raising the ‘Bar’
MEAT+POULTRY - July 2015 - 18
MEAT+POULTRY - July 2015 - 19
MEAT+POULTRY - July 2015 - 20
MEAT+POULTRY - July 2015 - 21
MEAT+POULTRY - July 2015 - 22
MEAT+POULTRY - July 2015 - 23
MEAT+POULTRY - July 2015 - 24
MEAT+POULTRY - July 2015 - 25
MEAT+POULTRY - July 2015 - EMERGING MARKETS - Fortune focused
MEAT+POULTRY - July 2015 - 27
MEAT+POULTRY - July 2015 - 28
MEAT+POULTRY - July 2015 - 29
MEAT+POULTRY - July 2015 - 30
MEAT+POULTRY - July 2015 - 31
MEAT+POULTRY - July 2015 - LIFERS - Perfecting production
MEAT+POULTRY - July 2015 - 33
MEAT+POULTRY - July 2015 - 34
MEAT+POULTRY - July 2015 - 35
MEAT+POULTRY - July 2015 - 36
MEAT+POULTRY - July 2015 - 37
MEAT+POULTRY - July 2015 - SMALL BUSINESS MATTERS - Pricing pressures
MEAT+POULTRY - July 2015 - 39
MEAT+POULTRY - July 2015 - 40
MEAT+POULTRY - July 2015 - 41
MEAT+POULTRY - July 2015 - 42
MEAT+POULTRY - July 2015 - 43
MEAT+POULTRY - July 2015 - 44
MEAT+POULTRY - July 2015 - 45
MEAT+POULTRY - July 2015 - 46
MEAT+POULTRY - July 2015 - 47
MEAT+POULTRY - July 2015 - 48
MEAT+POULTRY - July 2015 - 49
MEAT+POULTRY - July 2015 - COMPANY PROFILE - Welcome to his man cave
MEAT+POULTRY - July 2015 - 51
MEAT+POULTRY - July 2015 - 52
MEAT+POULTRY - July 2015 - 53
MEAT+POULTRY - July 2015 - 54
MEAT+POULTRY - July 2015 - 55
MEAT+POULTRY - July 2015 - 56
MEAT+POULTRY - July 2015 - 57
MEAT+POULTRY - July 2015 - 58
MEAT+POULTRY - July 2015 - 59
MEAT+POULTRY - July 2015 - 60
MEAT+POULTRY - July 2015 - 61
MEAT+POULTRY - July 2015 - PACKAGING SOLUTIONS - Pushing innovation
MEAT+POULTRY - July 2015 - 63
MEAT+POULTRY - July 2015 - 64
MEAT+POULTRY - July 2015 - 65
MEAT+POULTRY - July 2015 - 66
MEAT+POULTRY - July 2015 - FC1
MEAT+POULTRY - July 2015 - FC2
MEAT+POULTRY - July 2015 - FC3
MEAT+POULTRY - July 2015 - FC4
MEAT+POULTRY - July 2015 - FC5
MEAT+POULTRY - July 2015 - FC6
MEAT+POULTRY - July 2015 - FC7
MEAT+POULTRY - July 2015 - FC8
MEAT+POULTRY - July 2015 - 67
MEAT+POULTRY - July 2015 - 68
MEAT+POULTRY - July 2015 - 69
MEAT+POULTRY - July 2015 - FOOD SAFETY - Chasing Listeria
MEAT+POULTRY - July 2015 - 71
MEAT+POULTRY - July 2015 - 72
MEAT+POULTRY - July 2015 - 73
MEAT+POULTRY - July 2015 - 74
MEAT+POULTRY - July 2015 - 75
MEAT+POULTRY - July 2015 - INGREDIENT ISSUES - The science of savory
MEAT+POULTRY - July 2015 - 77
MEAT+POULTRY - July 2015 - 78
MEAT+POULTRY - July 2015 - 79
MEAT+POULTRY - July 2015 - 80
MEAT+POULTRY - July 2015 - 81
MEAT+POULTRY - July 2015 - 82
MEAT+POULTRY - July 2015 - 83
MEAT+POULTRY - July 2015 - 84
MEAT+POULTRY - July 2015 - 85
MEAT+POULTRY - July 2015 - FROM THE CORRAL - Driver's education
MEAT+POULTRY - July 2015 - 87
MEAT+POULTRY - July 2015 - SHOWCASE
MEAT+POULTRY - July 2015 - 89
MEAT+POULTRY - July 2015 - NAMES IN THE NEWS
MEAT+POULTRY - July 2015 - 91
MEAT+POULTRY - July 2015 - CLASSIFIEDS
MEAT+POULTRY - July 2015 - 93
MEAT+POULTRY - July 2015 - 94
MEAT+POULTRY - July 2015 - 95
MEAT+POULTRY - July 2015 - 96
MEAT+POULTRY - July 2015 - ADVERTISERS
MEAT+POULTRY - July 2015 - THE INSIDER
MEAT+POULTRY - July 2015 - 99
MEAT+POULTRY - July 2015 - 100
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