MEAT+POULTRY - July 2015 - 54

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C O M PA N Y P R O F I L E

in the meat case for a premium brand. After
researching the possibility, he decided to
take the company in a different direction. He
scrapped the Meatings and changed the name
of the company to Man Cave Craft Meats, with
the sole focus of developing a retail meat line.

GETTING SCHOOLED

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Magnetic Liquid Traps

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54

MEAT+ POULTRY | 07.15 | www.meatpoultry.com

Beste did his due diligence - he knew that
he and others in the company, including his
brother Josh who was the company's only
employee for a while and is currently its
sales director, needed to get schooled in the
business and nuances of meat and poultry.
So they set about to learn everything they
could about what it takes to run a company
and produce quality meat products. They
toured dozens of USDA-inspected plants
in Minnesota, North Dakota, Wisconsin
and Iowa. They taste-tested products from
potential competitors. They talked in depth
about flavor profiles and recipes, and studied
what other food companies, from ice cream to
soda to snack manufacturers, were doing to
elevate their categories.
"We started living it every day," Beste says.
"We read everything we could get our hands on
and talked to everybody
"Craft" is about products
we could."
Beste implemented
that feel "new, fresh and
a three-step process
different," and can be easily to evaluate potential
co-packers. First, he
distinguished from the
asked candidates to send
competition, Beste states.
him their best products.
Then Beste and his staff would evaluate what
they liked and disliked about the products.
If they liked the processor's product, it
was on to the second step, where Beste and
others in the company talked to processors
in-depth about how to make a great meat
product. If a processor focused too much on
how to cut costs by pumping product with
more solution or using lower-grade meat,
then Beste crossed them off his list. But if the
conversation was about quality and attention
to detail, then it was on to the third step -
having the processor run a sample batch of a
Man Cave product.
Man Cave partners with four co-packers
in the Twin Cities area. While Beste and other
employees have learned a lot in eight years,



http://buntingmagnetics.com http://www.meatpoultry.com

MEAT+POULTRY - July 2015

Table of Contents for the Digital Edition of MEAT+POULTRY - July 2015

MEAT+POULTRY - July 2015
Table of Contents
COMMENTARY - Getting past overtime
BUSINESS NOTES - HORMEL ACQUIRES APPLEGATE FARMS
MONOGRAM FOODS EXPANDS IN VIRGINIA
JBS TO ACQUIRE EUROPEAN POULTRY PROCESSOR, CLOSES PLANT
SMITHFIELD SELLS CAMPOFRIO INTEREST
HONEY BAKED HAM CONSOLIDATES OPERATIONS, OPENS IN JAPA
WASHINGTON - COOL’s disappearing act
COVER STORY - Raising the ‘Bar’
EMERGING MARKETS - Fortune focused
LIFERS - Perfecting production
SMALL BUSINESS MATTERS - Pricing pressures
COMPANY PROFILE - Welcome to his man cave
PACKAGING SOLUTIONS - Pushing innovation
FOOD SAFETY - Chasing Listeria
INGREDIENT ISSUES - The science of savory
FROM THE CORRAL - Driver's education
SHOWCASE
NAMES IN THE NEWS
CLASSIFIEDS
ADVERTISERS
THE INSIDER
MEAT+POULTRY - July 2015 - MEAT+POULTRY - July 2015
MEAT+POULTRY - July 2015 - 2
MEAT+POULTRY - July 2015 - FFC1
MEAT+POULTRY - July 2015 - FFC2
MEAT+POULTRY - July 2015 - 3
MEAT+POULTRY - July 2015 - Table of Contents
MEAT+POULTRY - July 2015 - 5
MEAT+POULTRY - July 2015 - 6
MEAT+POULTRY - July 2015 - 7
MEAT+POULTRY - July 2015 - COMMENTARY - Getting past overtime
MEAT+POULTRY - July 2015 - 9
MEAT+POULTRY - July 2015 - JBS TO ACQUIRE EUROPEAN POULTRY PROCESSOR, CLOSES PLANT
MEAT+POULTRY - July 2015 - SMITHFIELD SELLS CAMPOFRIO INTEREST
MEAT+POULTRY - July 2015 - HONEY BAKED HAM CONSOLIDATES OPERATIONS, OPENS IN JAPA
MEAT+POULTRY - July 2015 - 13
MEAT+POULTRY - July 2015 - WASHINGTON - COOL’s disappearing act
MEAT+POULTRY - July 2015 - 15
MEAT+POULTRY - July 2015 - 16
MEAT+POULTRY - July 2015 - COVER STORY - Raising the ‘Bar’
MEAT+POULTRY - July 2015 - 18
MEAT+POULTRY - July 2015 - 19
MEAT+POULTRY - July 2015 - 20
MEAT+POULTRY - July 2015 - 21
MEAT+POULTRY - July 2015 - 22
MEAT+POULTRY - July 2015 - 23
MEAT+POULTRY - July 2015 - 24
MEAT+POULTRY - July 2015 - 25
MEAT+POULTRY - July 2015 - EMERGING MARKETS - Fortune focused
MEAT+POULTRY - July 2015 - 27
MEAT+POULTRY - July 2015 - 28
MEAT+POULTRY - July 2015 - 29
MEAT+POULTRY - July 2015 - 30
MEAT+POULTRY - July 2015 - 31
MEAT+POULTRY - July 2015 - LIFERS - Perfecting production
MEAT+POULTRY - July 2015 - 33
MEAT+POULTRY - July 2015 - 34
MEAT+POULTRY - July 2015 - 35
MEAT+POULTRY - July 2015 - 36
MEAT+POULTRY - July 2015 - 37
MEAT+POULTRY - July 2015 - SMALL BUSINESS MATTERS - Pricing pressures
MEAT+POULTRY - July 2015 - 39
MEAT+POULTRY - July 2015 - 40
MEAT+POULTRY - July 2015 - 41
MEAT+POULTRY - July 2015 - 42
MEAT+POULTRY - July 2015 - 43
MEAT+POULTRY - July 2015 - 44
MEAT+POULTRY - July 2015 - 45
MEAT+POULTRY - July 2015 - 46
MEAT+POULTRY - July 2015 - 47
MEAT+POULTRY - July 2015 - 48
MEAT+POULTRY - July 2015 - 49
MEAT+POULTRY - July 2015 - COMPANY PROFILE - Welcome to his man cave
MEAT+POULTRY - July 2015 - 51
MEAT+POULTRY - July 2015 - 52
MEAT+POULTRY - July 2015 - 53
MEAT+POULTRY - July 2015 - 54
MEAT+POULTRY - July 2015 - 55
MEAT+POULTRY - July 2015 - 56
MEAT+POULTRY - July 2015 - 57
MEAT+POULTRY - July 2015 - 58
MEAT+POULTRY - July 2015 - 59
MEAT+POULTRY - July 2015 - 60
MEAT+POULTRY - July 2015 - 61
MEAT+POULTRY - July 2015 - PACKAGING SOLUTIONS - Pushing innovation
MEAT+POULTRY - July 2015 - 63
MEAT+POULTRY - July 2015 - 64
MEAT+POULTRY - July 2015 - 65
MEAT+POULTRY - July 2015 - 66
MEAT+POULTRY - July 2015 - FC1
MEAT+POULTRY - July 2015 - FC2
MEAT+POULTRY - July 2015 - FC3
MEAT+POULTRY - July 2015 - FC4
MEAT+POULTRY - July 2015 - FC5
MEAT+POULTRY - July 2015 - FC6
MEAT+POULTRY - July 2015 - FC7
MEAT+POULTRY - July 2015 - FC8
MEAT+POULTRY - July 2015 - 67
MEAT+POULTRY - July 2015 - 68
MEAT+POULTRY - July 2015 - 69
MEAT+POULTRY - July 2015 - FOOD SAFETY - Chasing Listeria
MEAT+POULTRY - July 2015 - 71
MEAT+POULTRY - July 2015 - 72
MEAT+POULTRY - July 2015 - 73
MEAT+POULTRY - July 2015 - 74
MEAT+POULTRY - July 2015 - 75
MEAT+POULTRY - July 2015 - INGREDIENT ISSUES - The science of savory
MEAT+POULTRY - July 2015 - 77
MEAT+POULTRY - July 2015 - 78
MEAT+POULTRY - July 2015 - 79
MEAT+POULTRY - July 2015 - 80
MEAT+POULTRY - July 2015 - 81
MEAT+POULTRY - July 2015 - 82
MEAT+POULTRY - July 2015 - 83
MEAT+POULTRY - July 2015 - 84
MEAT+POULTRY - July 2015 - 85
MEAT+POULTRY - July 2015 - FROM THE CORRAL - Driver's education
MEAT+POULTRY - July 2015 - 87
MEAT+POULTRY - July 2015 - SHOWCASE
MEAT+POULTRY - July 2015 - 89
MEAT+POULTRY - July 2015 - NAMES IN THE NEWS
MEAT+POULTRY - July 2015 - 91
MEAT+POULTRY - July 2015 - CLASSIFIEDS
MEAT+POULTRY - July 2015 - 93
MEAT+POULTRY - July 2015 - 94
MEAT+POULTRY - July 2015 - 95
MEAT+POULTRY - July 2015 - 96
MEAT+POULTRY - July 2015 - ADVERTISERS
MEAT+POULTRY - July 2015 - THE INSIDER
MEAT+POULTRY - July 2015 - 99
MEAT+POULTRY - July 2015 - 100
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