Meat + Poultry - October 2016 - 34

S M A L L B U S I N E S S M AT T E R S

Den's Country Meats sells
35 varieties of sausage,
jerky, ring bolognas
and snack sticks.

company's volume, he has seen a doubling and
tripling of customers who take advantage of
his USDA-inspected facility to have products to
market themselves under the "buy local" trend
that has swept the country for the last decade.

UPGRADES AND RENOVATIONS
The original locker plant, which once boasted
300 rental lockers to store frozen foods,
also disappeared, replaced by a 7,200-sq.-ft.
modern facility.
"We built the new plant in 1996," he
explains. "We still have the Sinclair gas station
that draws people. But we have discontinued
being a grocery store. We couldn't compete

34

MEAT+ POULTRY | 10.16 | www.meatpoultry.com

with the big chain stores 20 miles away. They
beat us badly on price and we couldn't keep
our products fresh, so we changed direction to
focus on being a country meat shop.
"People come in and step back when they
see the higher prices. Yet, they know how
and where the products were made and are
willing to pay more per pound, both to support
our local agriculture and to take comfort in
knowing the source of their meal."
The new location underwent some changes
as well a year-and-a-half ago, moving from a
white-painted wall motif to a 2,000-sq.-ft. retail
area that has a log-cabin look and feel. Six fulltime employees and three part-timers augment
the family to constitute the work force.
Den's Country Meats installed glass-door
self-service display cases, but also began to
utilize more bunker display cases. Today,
the retail store represents 30 percent of the
company business, but the biggest growth for
the business has been in the private labeling
and wholesale accounts.
Nebraska beef once represented a 2:1 ratio
over other meats sold in the shop, but pork
now accounts for 60 percent of overall sales.
Under federal inspection, the firm averages 25
hogs and a dozen beef weekly.
Those traversing Highway 50 will spot a
recently installed billboard promoting the meat
shop, a form of advertising Schaardt says has
been a boon for his business.
Those coming through the retail store doors



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Meat + Poultry - October 2016

Table of Contents for the Digital Edition of Meat + Poultry - October 2016

Meat + Poultry - October 2016
TABLE OF CONTENTS
COMMENTARY - Teaming efforts
BUSINESS NOTES - HORMEL’S THREE AVENUES TO GROWTH
BOB EVANS REPORTS IMPROVED Q1 EARNINGS
TYSON’S ‘CORE 9’ CONTINUES TO GROW
KROGER HATCHES ITS OWN BRAND OF CAGE-FREE EGGS
NATIONAL BEEF TO EXPAND BOXED BEEF SHIPPING
CARGILL FORMS JOINT VENTURE IN INDONESIA
TYSON TO EXPAND WILKESBORO, NC, PLANT
WASHINGTON - Horse slaughter still haunts industry
COVER STORY - Tyson’s beef battleship
FOOD SAFETY - TAKING CONTROL
SMALL BUSINESS MATTERS - Small town success
BACON REPORT - The Numbers
COMPANY PROFILE - Specialty spread
COMPANY PROFILE - Q&A: Michael Oraschewsky, Bacon Jams
PRODUCT TRENDS - PREMIUM PRODUCT
PACKAGING SOLUTIONS - Chomping at the bits
PROCESSOR PROFILE - Purely pork
WORKER SAFETY - SAFER SAWS
PLANT PROFILE - Under the Butterball big top
INGREDIENT ISSUES - Heavy on the heat
GLOBAL OPERATIONS - International intrigue
FROM THE CORRAL - Shortage of skills
CALENDAR
SHOWCASE
NAMES IN THE NEWS
CLASSIFIEDS
ADVERTISERS
THE INSIDER
Meat + Poultry - October 2016 - Meat + Poultry - October 2016
Meat + Poultry - October 2016 - 2
Meat + Poultry - October 2016 - 3
Meat + Poultry - October 2016 - TABLE OF CONTENTS
Meat + Poultry - October 2016 - 5
Meat + Poultry - October 2016 - 6
Meat + Poultry - October 2016 - 7
Meat + Poultry - October 2016 - COMMENTARY - Teaming efforts
Meat + Poultry - October 2016 - 9
Meat + Poultry - October 2016 - BOB EVANS REPORTS IMPROVED Q1 EARNINGS
Meat + Poultry - October 2016 - 11
Meat + Poultry - October 2016 - CARGILL FORMS JOINT VENTURE IN INDONESIA
Meat + Poultry - October 2016 - TYSON TO EXPAND WILKESBORO, NC, PLANT
Meat + Poultry - October 2016 - WASHINGTON - Horse slaughter still haunts industry
Meat + Poultry - October 2016 - 15
Meat + Poultry - October 2016 - COVER STORY - Tyson’s beef battleship
Meat + Poultry - October 2016 - 17
Meat + Poultry - October 2016 - 18
Meat + Poultry - October 2016 - 19
Meat + Poultry - October 2016 - 20
Meat + Poultry - October 2016 - 21
Meat + Poultry - October 2016 - 22
Meat + Poultry - October 2016 - 23
Meat + Poultry - October 2016 - 24
Meat + Poultry - October 2016 - 25
Meat + Poultry - October 2016 - FOOD SAFETY - TAKING CONTROL
Meat + Poultry - October 2016 - 27
Meat + Poultry - October 2016 - 28
Meat + Poultry - October 2016 - 29
Meat + Poultry - October 2016 - 30
Meat + Poultry - October 2016 - 31
Meat + Poultry - October 2016 - SMALL BUSINESS MATTERS - Small town success
Meat + Poultry - October 2016 - 33
Meat + Poultry - October 2016 - 34
Meat + Poultry - October 2016 - 35
Meat + Poultry - October 2016 - 36
Meat + Poultry - October 2016 - 37
Meat + Poultry - October 2016 - BACON REPORT - The Numbers
Meat + Poultry - October 2016 - 39
Meat + Poultry - October 2016 - COMPANY PROFILE - Specialty spread
Meat + Poultry - October 2016 - 41
Meat + Poultry - October 2016 - 42
Meat + Poultry - October 2016 - 43
Meat + Poultry - October 2016 - 44
Meat + Poultry - October 2016 - 45
Meat + Poultry - October 2016 - 46
Meat + Poultry - October 2016 - COMPANY PROFILE - Q&A: Michael Oraschewsky, Bacon Jams
Meat + Poultry - October 2016 - PRODUCT TRENDS - PREMIUM PRODUCT
Meat + Poultry - October 2016 - 49
Meat + Poultry - October 2016 - 50
Meat + Poultry - October 2016 - 51
Meat + Poultry - October 2016 - 52
Meat + Poultry - October 2016 - 53
Meat + Poultry - October 2016 - 54
Meat + Poultry - October 2016 - 55
Meat + Poultry - October 2016 - PACKAGING SOLUTIONS - Chomping at the bits
Meat + Poultry - October 2016 - 57
Meat + Poultry - October 2016 - 58
Meat + Poultry - October 2016 - 59
Meat + Poultry - October 2016 - 60
Meat + Poultry - October 2016 - 61
Meat + Poultry - October 2016 - 62
Meat + Poultry - October 2016 - 63
Meat + Poultry - October 2016 - PROCESSOR PROFILE - Purely pork
Meat + Poultry - October 2016 - 65
Meat + Poultry - October 2016 - 66
Meat + Poultry - October 2016 - 67
Meat + Poultry - October 2016 - 68
Meat + Poultry - October 2016 - 69
Meat + Poultry - October 2016 - WORKER SAFETY - SAFER SAWS
Meat + Poultry - October 2016 - 71
Meat + Poultry - October 2016 - 72
Meat + Poultry - October 2016 - 73
Meat + Poultry - October 2016 - 74
Meat + Poultry - October 2016 - 75
Meat + Poultry - October 2016 - 76
Meat + Poultry - October 2016 - 77
Meat + Poultry - October 2016 - 78
Meat + Poultry - October 2016 - 79
Meat + Poultry - October 2016 - 80
Meat + Poultry - October 2016 - 81
Meat + Poultry - October 2016 - PLANT PROFILE - Under the Butterball big top
Meat + Poultry - October 2016 - 83
Meat + Poultry - October 2016 - 84
Meat + Poultry - October 2016 - 85
Meat + Poultry - October 2016 - 86
Meat + Poultry - October 2016 - 87
Meat + Poultry - October 2016 - 88
Meat + Poultry - October 2016 - 89
Meat + Poultry - October 2016 - 90
Meat + Poultry - October 2016 - 91
Meat + Poultry - October 2016 - INGREDIENT ISSUES - Heavy on the heat
Meat + Poultry - October 2016 - 93
Meat + Poultry - October 2016 - 94
Meat + Poultry - October 2016 - 95
Meat + Poultry - October 2016 - 96
Meat + Poultry - October 2016 - 97
Meat + Poultry - October 2016 - 98
Meat + Poultry - October 2016 - 99
Meat + Poultry - October 2016 - 100
Meat + Poultry - October 2016 - 101
Meat + Poultry - October 2016 - GLOBAL OPERATIONS - International intrigue
Meat + Poultry - October 2016 - 103
Meat + Poultry - October 2016 - 104
Meat + Poultry - October 2016 - 105
Meat + Poultry - October 2016 - 106
Meat + Poultry - October 2016 - 107
Meat + Poultry - October 2016 - 108
Meat + Poultry - October 2016 - 109
Meat + Poultry - October 2016 - FROM THE CORRAL - Shortage of skills
Meat + Poultry - October 2016 - 111
Meat + Poultry - October 2016 - CALENDAR
Meat + Poultry - October 2016 - 113
Meat + Poultry - October 2016 - SHOWCASE
Meat + Poultry - October 2016 - 115
Meat + Poultry - October 2016 - NAMES IN THE NEWS
Meat + Poultry - October 2016 - CLASSIFIEDS
Meat + Poultry - October 2016 - 118
Meat + Poultry - October 2016 - 119
Meat + Poultry - October 2016 - 120
Meat + Poultry - October 2016 - ADVERTISERS
Meat + Poultry - October 2016 - THE INSIDER
Meat + Poultry - October 2016 - 123
Meat + Poultry - October 2016 - 124
Meat + Poultry - October 2016 - CM1
Meat + Poultry - October 2016 - CM2
Meat + Poultry - October 2016 - CM3
Meat + Poultry - October 2016 - CM4
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