Meat+Poultry - March 2017 - 81
with eight such accounts. An area co-op
called Penn Corner Farm Alliance features a
marketing program for producers that even
picks up privately labeled meats and delivers
them to higher-end Pittsburgh restaurants.
In the catering area, Cunningham recalls
when a local caterer was getting ready to retire
and suggested that he step in to answer the call
for roaster pigs:
"I had the smokehouse and the man who
was retiring was cooking pigs in a pizza oven.
Many customers said they liked my roaster
pigs better. Then some customers suggested
that I prepare roast beef, then chicken and ribs.
I listened to them and they responded well to
my meats. Guess what? They said I should also
have baked beans, Cole slaws and macaroni
salads. Things just grew from there.
"I try to limit what I do to what I can
do well and efficiently," Scott explains. "I
decided that I would cater for those who
could pick up the product. That eliminated
the need for a paid staff to deliver and set up
off site. I prepare and sell the food and let
the customer take care of plates and other
accessory items."
Most of the events he prepares catered
meals for involve feeding between 20 to 300
people at a time, and he does several of these
jobs each week.
Scott, who once worked out of a closet
under the stairs that he used as his office,
admits that he needed more space and finally
built a real office facing the highway. He also
acknowledges that as the business has grown,
he spends less time on the slaughter and
processing floors.
"I've learned that I need to concentrate on
things like ordering, payroll, and other clerical
work," he says.
"I know I have to be out on the floor for
something every day, especially when we're
doing construction or making other changes,
but I have to be the one who's managing
and thinking ahead...and listening to the
customers."
Insight gained.
Strategy mapped.
It happens here.
JUNE 4-6, 2017
SHERATON AT CROWN CENTER,
KANSAS CITY, MO
Registration Now Open
purchasingseminar.com
Join us for the most comprehensive food
ingredient industry forum in the nation. Expert
speakers, panels and unparalleled networking over
three days help professionals frame informed
purchasing plans for the year ahead.
www.meatpoultry.com | 03.17 | MEAT+ POULTRY
81
http://www.purchasingseminar.com
Meat+Poultry - March 2017
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