Meat + Poultry - June 2017 - 36

C O M PA N Y P R O F I L E

"We hang our
hat on the
pork."
- MIKE FERNANDEZ

36

honing their skills in various restaurants and,
in Fernandez's case, going to culinary school,
they decided to create their own barbecue
restaurant in 2001, using what Day had taught
them. That's when they crafted their fire pit
using a diesel barrel welded to a trailer.
More than 16 years later and after doing
well even through the Great Recession that
began in 2008, the founders have built a strong
barbecue business on a mantra of good food
at a decent price. Moe's restaurants have
performed well in bellwether barbecue states
like Alabama, Tennessee and North Carolina
in addition to states where barbecue isn't so
ingrained, like Maine, California and Wyoming.
Fernandez credits Moe's success with a
system that he, Gilbert and Kennedy created
that allows for manageable growth and a
flexible operation that works well for each
store. "My partners in Colorado do well with
brisket, and I have stores up in Maine that do
well with blackened salmon," says Fernandez,
adding, "It means that the owners, like the one
in Maine, have to learn about their customers
and talk to them, to see what works."
There is also a bit of education and

MEAT+ POULTRY | 06.17 | www.meatpoultry.com

exposure that goes along with sharing
traditional regional tastes in a broader way.
"When we first started in Colorado, it took
forever for people to eat collard greens. You
have to teach people about new things and tell
them that if they don't like something, they can
try something else," Fernandez points out.

PROTEIN PRIDE
As for the center-stage, center-of-the-plate
proteins across Moe's Bar B Que joints,
Fernandez says that pork remains a top seller
with items like "Bama style" pulled pork and
ribs. "We hang our hat on the pork," he declares.
To maintain appeal and to build on its
customer base, Moe's sources its pork
from commodity providers that work with
their budget but who provide a high-quality
product that can be brined, smoked and
cooked to their respective recipes. "We try
to find the balance between great food at
great prices, by putting our spin on it. I'm
not selling a $10 sandwich - we try to sell a
sandwich for $5," he explains, adding that
authenticity is important to the founding
crew. "We don't buy anything that's processed



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Meat + Poultry - June 2017

Table of Contents for the Digital Edition of Meat + Poultry - June 2017

COMMENTARY -- Catching fire
BUSINESS NOTES -- TYSON TRANSITIONING TO ‘NO ANTIBIOTICS EVER’
BUSINESS NOTES -- SENATE CONFIRMS PERDUE AS AGRICULTURE SECRETARY
BUSINESS NOTES -- SMITHFIELD RELEASES 2016 SUSTAINABILITY REPORT
BUSINESS NOTES -- TYSON TO ACQUIRE ADVANCEPIERRE FOODS
BUSINESS NOTES -- FIRST SHIPMENTS OF US BEEF ARRIVE IN BRAZIL
WASHINGTON -- Avoiding allergens
BARBECUE REPORT -- TERRITORIAL TASTES
EDUCATION -- Pursuing PITMASTER Status
COMPANY PROFILE -- TAKING THEIR 'CUE
FOODSERVICE TRENDS -- Satisfaction GUARANTEED
PITMASTERS -- PERFECT SCORES
MEAT MARKETING -- LESSONS LEARNED
INGREDIENT ISSUES -- SMOKE, FIRE AND FLAVOR
SMALL BUSINESS MATTERS -- Perpetual Success
PACKAGING SOLUTIONS -- WRAPPING HAMS
FOOD SAFETY -- Leaning on Listeria
FOODSERVICE -- CHIPOTLE'S FOOD SAFETY FOCUS
TOOLS OF THE TRADE -- PUMPING UP PERFORMANCE
SHOW PREVIEW -- Assemble for AAMP
LABOR -- Weeding
SHOWCASE
NAMES IN THE NEWS
CALENDAR -- Industry Events
THE INSIDER -- ROB LOWE TAKES OFF AS NEW COLONEL
THE INSIDER -- OVERherd
THE INSIDER -- Bacon America great again
THE INSIDER -- SECRET SAUCE
THE INSIDER -- INSPECTION APP
Meat + Poultry - June 2017 - 1
Meat + Poultry - June 2017 - 2
Meat + Poultry - June 2017 - 3
Meat + Poultry - June 2017 - 4
Meat + Poultry - June 2017 - 5
Meat + Poultry - June 2017 - 6
Meat + Poultry - June 2017 - 7
Meat + Poultry - June 2017 - COMMENTARY -- Catching fire
Meat + Poultry - June 2017 - 9
Meat + Poultry - June 2017 - BUSINESS NOTES -- SMITHFIELD RELEASES 2016 SUSTAINABILITY REPORT
Meat + Poultry - June 2017 - 11
Meat + Poultry - June 2017 - 12
Meat + Poultry - June 2017 - BUSINESS NOTES -- FIRST SHIPMENTS OF US BEEF ARRIVE IN BRAZIL
Meat + Poultry - June 2017 - WASHINGTON -- Avoiding allergens
Meat + Poultry - June 2017 - 15
Meat + Poultry - June 2017 - 16
Meat + Poultry - June 2017 - 17
Meat + Poultry - June 2017 - BARBECUE REPORT -- TERRITORIAL TASTES
Meat + Poultry - June 2017 - 19
Meat + Poultry - June 2017 - 20
Meat + Poultry - June 2017 - 21
Meat + Poultry - June 2017 - 22
Meat + Poultry - June 2017 - 23
Meat + Poultry - June 2017 - EDUCATION -- Pursuing PITMASTER Status
Meat + Poultry - June 2017 - 25
Meat + Poultry - June 2017 - 26
Meat + Poultry - June 2017 - 27
Meat + Poultry - June 2017 - 28
Meat + Poultry - June 2017 - 29
Meat + Poultry - June 2017 - 30
Meat + Poultry - June 2017 - 31
Meat + Poultry - June 2017 - 32
Meat + Poultry - June 2017 - 33
Meat + Poultry - June 2017 - COMPANY PROFILE -- TAKING THEIR 'CUE
Meat + Poultry - June 2017 - 35
Meat + Poultry - June 2017 - 36
Meat + Poultry - June 2017 - 37
Meat + Poultry - June 2017 - FOODSERVICE TRENDS -- Satisfaction GUARANTEED
Meat + Poultry - June 2017 - 39
Meat + Poultry - June 2017 - 40
Meat + Poultry - June 2017 - 41
Meat + Poultry - June 2017 - 42
Meat + Poultry - June 2017 - 43
Meat + Poultry - June 2017 - 44
Meat + Poultry - June 2017 - 45
Meat + Poultry - June 2017 - 46
Meat + Poultry - June 2017 - 47
Meat + Poultry - June 2017 - PITMASTERS -- PERFECT SCORES
Meat + Poultry - June 2017 - 49
Meat + Poultry - June 2017 - 50
Meat + Poultry - June 2017 - 51
Meat + Poultry - June 2017 - 52
Meat + Poultry - June 2017 - 53
Meat + Poultry - June 2017 - MEAT MARKETING -- LESSONS LEARNED
Meat + Poultry - June 2017 - 55
Meat + Poultry - June 2017 - 56
Meat + Poultry - June 2017 - 57
Meat + Poultry - June 2017 - 58
Meat + Poultry - June 2017 - 59
Meat + Poultry - June 2017 - INGREDIENT ISSUES -- SMOKE, FIRE AND FLAVOR
Meat + Poultry - June 2017 - 61
Meat + Poultry - June 2017 - 62
Meat + Poultry - June 2017 - 63
Meat + Poultry - June 2017 - 64
Meat + Poultry - June 2017 - 65
Meat + Poultry - June 2017 - SMALL BUSINESS MATTERS -- Perpetual Success
Meat + Poultry - June 2017 - 67
Meat + Poultry - June 2017 - 68
Meat + Poultry - June 2017 - 69
Meat + Poultry - June 2017 - 70
Meat + Poultry - June 2017 - 71
Meat + Poultry - June 2017 - PACKAGING SOLUTIONS -- WRAPPING HAMS
Meat + Poultry - June 2017 - 73
Meat + Poultry - June 2017 - 74
Meat + Poultry - June 2017 - 75
Meat + Poultry - June 2017 - 76
Meat + Poultry - June 2017 - 77
Meat + Poultry - June 2017 - 78
Meat + Poultry - June 2017 - 79
Meat + Poultry - June 2017 - FOOD SAFETY -- Leaning on Listeria
Meat + Poultry - June 2017 - 81
Meat + Poultry - June 2017 - 82
Meat + Poultry - June 2017 - 83
Meat + Poultry - June 2017 - 84
Meat + Poultry - June 2017 - 85
Meat + Poultry - June 2017 - 86
Meat + Poultry - June 2017 - 87
Meat + Poultry - June 2017 - FOODSERVICE -- CHIPOTLE'S FOOD SAFETY FOCUS
Meat + Poultry - June 2017 - 89
Meat + Poultry - June 2017 - TOOLS OF THE TRADE -- PUMPING UP PERFORMANCE
Meat + Poultry - June 2017 - 91
Meat + Poultry - June 2017 - 92
Meat + Poultry - June 2017 - 93
Meat + Poultry - June 2017 - 94
Meat + Poultry - June 2017 - 95
Meat + Poultry - June 2017 - SHOW PREVIEW -- Assemble for AAMP
Meat + Poultry - June 2017 - 97
Meat + Poultry - June 2017 - 98
Meat + Poultry - June 2017 - 99
Meat + Poultry - June 2017 - LABOR -- Weeding
Meat + Poultry - June 2017 - 101
Meat + Poultry - June 2017 - SHOWCASE
Meat + Poultry - June 2017 - 103
Meat + Poultry - June 2017 - 104
Meat + Poultry - June 2017 - NAMES IN THE NEWS
Meat + Poultry - June 2017 - CALENDAR -- Industry Events
Meat + Poultry - June 2017 - 107
Meat + Poultry - June 2017 - 108
Meat + Poultry - June 2017 - 109
Meat + Poultry - June 2017 - 110
Meat + Poultry - June 2017 - 111
Meat + Poultry - June 2017 - 112
Meat + Poultry - June 2017 - 113
Meat + Poultry - June 2017 - THE INSIDER -- INSPECTION APP
Meat + Poultry - June 2017 - 115
Meat + Poultry - June 2017 - 116
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