Meat+Poultry - July 2017 - 84

C O M PA N Y P R O F I L E

EPIC SPOTLIGHT:
MEAT+POULTRY: In the past two
years, you've introduced bone broth,
cooking fats, pork rinds and more to
the market. How do you develop and
launch products so quickly?
Taylor Collins: We just move fast. We
don't plan our innovation or a product
pipeline a year or two years out. We
have no idea what Epic is going to be
making a year from now.
The approach we take is always
trying to keep a really close pulse
on what's happening within the food
industry, and the second we find
something, we critically evaluate it over
a week or two, and then we commit all
out to doing it.
With the strips, from the moment
we thought, "Let's do it," it took us
about two-and-a-half to three months
to execute it and ship it to a national
account. It really is all about staying
nimble and pivoting and just being able
to be responsive to those market trends
and move fast. And that's something
that I hope we have influenced General
Mills and taught them that there is
extreme value in. Certainly things are
slower with them, but they are pushing
themselves way out of their comfort
zone to innovate aggressively.
Epic products include bars, bites, snack
strips, bone broth, animal oils and trail mix.

84

MEAT+ POULTRY | 07.17 | www.meatpoultry.com

M+P: What has the acquisition by
General Mills enabled your company
to do?
Collins: I think there's maybe a false
sense that because we were acquired
by General Mills we're just dumped
with resources and have so much more
muscle and money, but that's really
not the case. They truly have let us
maintain autonomy, and we have our

own P&L. We're running the business
like we've always run it.
Certainly they have provided us
tremendous resources and quality
assurance and then, with some of
our larger mission-based initiatives,
they have supported us with some
awesome funding. But it hasn't come
without struggle. 
Things slow down and are a lot
more bureaucratic. There is way more
structure in the organization, whereas
before I always felt like Epic was a
colony of ants. Okay, maybe more
like a beehive, but everyone knew
what they were doing. There was no
organizational chart. Everyone was just
so in tune with this living organism that
was Epic. Everyone just on their own
got done what they needed to get done
without micromanagement. But that's
changed a lot.
They've never tried to step into the
innovation/product development part
of the business. That and the marketing
department have had zero influence by
General Mills.



http://www.meatpoultry.com

Meat+Poultry - July 2017

Table of Contents for the Digital Edition of Meat+Poultry - July 2017

Meat + Poultry - July 2017
CONTENTS
COMMENTARY - Solution seeking
BUSINESS NOTES - TYSON COMPLETES PURCHASE OF ADVANCEPIERRE
JBS SA NAMES NEW BOARD MEMBER, SELLS OPERATIONS
CARL BUDDIG PURCHASES RUPARI FOOD SERVICES
CARGILL ACQUIRES POLLOS BUCANERO
GENOSI OPENS NEW FACILITY IN THE PHILIPPINES
MCDONALD’S ENDS PARTNERSHIP WITH OLYMPICS
WASHINGTON - Ag budget draws criticism
COVER STORY - Blueprint for success
PLANT TOUR - TEAMWORK AND TRUST
PET FOOD PROCESSING - Going to the dogs
INGREDIENT ISSUES - Kickin' it up a notch
SMALL BUSINESS MATTERS - Looking ahead
PACKAGING SOLUTIONS - Baggin' whole birds
FOOD SAFETY - ONGOING PRESSURE
TECHNOLOGY UPDATE - Chilling innovation
BACON BUSINESS - Better bacon
COMPANY PROFILE - Epic evolution
CORPORATE SPOTLIGHT - Hormel looks ahead
FROM THE CORRAL - Sensible research
CALENDAR
NAMES IN THE NEWS
SHOWCASE
CLASSIFIEDS
ADVERTISERS
THE INSIDER
Meat+Poultry - July 2017 - FC_intro1
Meat+Poultry - July 2017 - Meat + Poultry - July 2017
Meat+Poultry - July 2017 - 2
Meat+Poultry - July 2017 - FC1
Meat+Poultry - July 2017 - FC2
Meat+Poultry - July 2017 - 3
Meat+Poultry - July 2017 - CONTENTS
Meat+Poultry - July 2017 - 5
Meat+Poultry - July 2017 - 6
Meat+Poultry - July 2017 - 7
Meat+Poultry - July 2017 - COMMENTARY - Solution seeking
Meat+Poultry - July 2017 - 9
Meat+Poultry - July 2017 - CARL BUDDIG PURCHASES RUPARI FOOD SERVICES
Meat+Poultry - July 2017 - MCDONALD’S ENDS PARTNERSHIP WITH OLYMPICS
Meat+Poultry - July 2017 - WASHINGTON - Ag budget draws criticism
Meat+Poultry - July 2017 - 13
Meat+Poultry - July 2017 - COVER STORY - Blueprint for success
Meat+Poultry - July 2017 - 15
Meat+Poultry - July 2017 - 16
Meat+Poultry - July 2017 - 17
Meat+Poultry - July 2017 - 18
Meat+Poultry - July 2017 - 19
Meat+Poultry - July 2017 - 20
Meat+Poultry - July 2017 - 21
Meat+Poultry - July 2017 - 22
Meat+Poultry - July 2017 - 23
Meat+Poultry - July 2017 - 24
Meat+Poultry - July 2017 - 25
Meat+Poultry - July 2017 - PLANT TOUR - TEAMWORK AND TRUST
Meat+Poultry - July 2017 - 27
Meat+Poultry - July 2017 - 28
Meat+Poultry - July 2017 - 29
Meat+Poultry - July 2017 - 30
Meat+Poultry - July 2017 - 31
Meat+Poultry - July 2017 - 32
Meat+Poultry - July 2017 - 33
Meat+Poultry - July 2017 - 34
Meat+Poultry - July 2017 - 35
Meat+Poultry - July 2017 - 36
Meat+Poultry - July 2017 - 37
Meat+Poultry - July 2017 - PET FOOD PROCESSING - Going to the dogs
Meat+Poultry - July 2017 - 39
Meat+Poultry - July 2017 - 40
Meat+Poultry - July 2017 - 41
Meat+Poultry - July 2017 - 42
Meat+Poultry - July 2017 - 43
Meat+Poultry - July 2017 - 44
Meat+Poultry - July 2017 - 45
Meat+Poultry - July 2017 - INGREDIENT ISSUES - Kickin' it up a notch
Meat+Poultry - July 2017 - 47
Meat+Poultry - July 2017 - 48
Meat+Poultry - July 2017 - 49
Meat+Poultry - July 2017 - 50
Meat+Poultry - July 2017 - 51
Meat+Poultry - July 2017 - 52
Meat+Poultry - July 2017 - 53
Meat+Poultry - July 2017 - SMALL BUSINESS MATTERS - Looking ahead
Meat+Poultry - July 2017 - 55
Meat+Poultry - July 2017 - 56
Meat+Poultry - July 2017 - 57
Meat+Poultry - July 2017 - PACKAGING SOLUTIONS - Baggin' whole birds
Meat+Poultry - July 2017 - 59
Meat+Poultry - July 2017 - 60
Meat+Poultry - July 2017 - 61
Meat+Poultry - July 2017 - 62
Meat+Poultry - July 2017 - 63
Meat+Poultry - July 2017 - FOOD SAFETY - ONGOING PRESSURE
Meat+Poultry - July 2017 - 65
Meat+Poultry - July 2017 - 66
Meat+Poultry - July 2017 - 67
Meat+Poultry - July 2017 - 68
Meat+Poultry - July 2017 - 69
Meat+Poultry - July 2017 - TECHNOLOGY UPDATE - Chilling innovation
Meat+Poultry - July 2017 - 71
Meat+Poultry - July 2017 - 72
Meat+Poultry - July 2017 - 73
Meat+Poultry - July 2017 - 74
Meat+Poultry - July 2017 - 75
Meat+Poultry - July 2017 - BACON BUSINESS - Better bacon
Meat+Poultry - July 2017 - 77
Meat+Poultry - July 2017 - 78
Meat+Poultry - July 2017 - 79
Meat+Poultry - July 2017 - 80
Meat+Poultry - July 2017 - 81
Meat+Poultry - July 2017 - COMPANY PROFILE - Epic evolution
Meat+Poultry - July 2017 - 83
Meat+Poultry - July 2017 - 84
Meat+Poultry - July 2017 - 85
Meat+Poultry - July 2017 - CORPORATE SPOTLIGHT - Hormel looks ahead
Meat+Poultry - July 2017 - 87
Meat+Poultry - July 2017 - 88
Meat+Poultry - July 2017 - 89
Meat+Poultry - July 2017 - 90
Meat+Poultry - July 2017 - 91
Meat+Poultry - July 2017 - FROM THE CORRAL - Sensible research
Meat+Poultry - July 2017 - 93
Meat+Poultry - July 2017 - CALENDAR
Meat+Poultry - July 2017 - 95
Meat+Poultry - July 2017 - NAMES IN THE NEWS
Meat+Poultry - July 2017 - 97
Meat+Poultry - July 2017 - SHOWCASE
Meat+Poultry - July 2017 - 99
Meat+Poultry - July 2017 - CLASSIFIEDS
Meat+Poultry - July 2017 - 101
Meat+Poultry - July 2017 - 102
Meat+Poultry - July 2017 - 103
Meat+Poultry - July 2017 - ADVERTISERS
Meat+Poultry - July 2017 - 105
Meat+Poultry - July 2017 - THE INSIDER
Meat+Poultry - July 2017 - 107
Meat+Poultry - July 2017 - 108
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