Pet Food Processing - January 2025 - 13

TRENDS
meric, and its calming
variety includes
chamomile, ginger
and L-Tryptophan.
Blueberries, carrots
and broccoli are featured
in a senior support
formulation, and
cranberries, pomegranate and apple
Murray said the trend toward the humanization of
pets has deepened in recent years, and it has created a
bigger need for high-quality, ethically sourced humangrade
pet products. She also said growth in the flexitarian
and vegan movements is leading pet parents to
choose plant-based foods for their pets, in part to avoid
protein or dairy allergies as well as to address concerns
about the environmental impact of meat and poultry
production.
As a result of this demand for meat-free offerings,
W.F. Young has launched Honest to Goodness
Pet Snacks as a product line providing health benefits
from plant-based ingredients. The line includes a variety
for mobility made with flaxseed, apple, cinnamon
and turmeric and a variety for digestive health made
with pumpkin, cinnamon and chicory root. Its skin
and coat recipe features coconut, flaxseed and turPet
parents love to indulge their furry friends - functional
treats allow for treating with less guilt. W.F. Young
cider vinegar are used in a formulation designed to
boost immunity.
" Our key customer is looking for wholesome formulas
with ingredients they know and understand that
provide functional health benefits, " Murray said. " Pet
parents also value products prepared with sustainable,
traceable ingredients in eco-friendly packaging. "
When pet parents want
to support specific health
concerns, adding functional
treats or snacks into their daily
routine is a fun and simple way
to meet those needs. "
Marjorie Murray, W.F. Young
Chilliwack, British Columbia-based Petcurean's Go!
Solutions Benefit Chews are made with certified upcycled
ingredients and provide benefits for digestion and
gut health, skin and coat enhancement, weight management
and joint health. The line also has a variety with
limited ingredients for sensitivities.
" Our Go! Solutions collection of recipes is specifically
designed to support the unique dietary needs and preferences
of dogs and cats, " said Natalie Williams, nutrition
manager for Petcurean. " We recognized there was
an opportunity in the market to expand the collection
with the launch of Go! Solutions' first functional treat
offering for dogs. "
O.T.I.S., which stands for " overcoming trauma and
inspiring survivors, " is a company based in Hayden,
Colo., that works to support facility dogs at children's
hospitals. It has rolled out a treat line called Trainers
that comes in four flavors - bison, venison, salmon and
elk. These treats include ingredients such as DHA from
salmon oil to support joints, cognitive development, focus
and memory.
The products were developed with the unique needs
of highly trained facility dogs in mind, and these needs
include support with cognitive development and focus
to aid with training. Additionally, these working dogs
must typically maintain a certain weight based on statwww.petfoodprocessing.net
| Jan-Feb 2025 | PET FOOD PROCESSING 13
Nulo offers its
Functional Jerky
Bites for felines
in skin and coat,
healthy heart
and kitten health
varieties. Nulo
http://www.petfoodprocessing.net
Pet Food Processing - January 2025

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