Pet Food Processing - September 2024 - 10

STATE OF THE INDUSTRY
US Multi-outlet* (52 weeks ended June 16, 2024)
Product Category
Dollar sales in
millions (change)
Dry Dog Food
Dry Cat Food
Wet Dog Food
Wet Cat Food
Refrigerated/Frozen Dog Food
Refrigerated/Frozen Cat Food
Semi-Moist Dog Food
Semi-Moist Cat Food
Freeze-dried Dog Food
Dog Treats
Cat Treats
$7,335 (4.5%)
$3,659 (8.6%)
$2,687 (-1.3%)
$3,548 (5.8%)
$996.6 (28.9%)
$14.6 (13.7%)
$125.8 (5.9%)
$6.1 (165.2%)
$7.1 (5.1%)
$4,012 (2.1%)
$1,323 (5.4%)
Unit sales in
thousands (change)
361,953 (-0.4%)
298,801 (2.5%)
769,557 (-4.5%)
1,824,977 (1.8%)
88,838 (23.1%)
2,348 (5.3%)
12,676 (-12%)
847 (75.8%)
430 (0.3%)
581,704 (-2.2%)
386,657 (1.0%)
*US Multi-Outlet includes grocery, drug, mass market, convenience, military, select clubs and dollar retailers. **Change is compared to same period one year ago.
Source: Circana, a Chicago-based market research firm (@WeAreCircana)
Price per unit
(change)
$20.27 (4.9%)
$12.25 (5.9%)
$3.49 (3.3%)
$1.94 (3.9%)
$11.22 (4.7%)
$6.25 (7.9%)
$9.93 (20.4%)
$7.21 (50.8%)
$16.67 (4.7%)
$6.90 (4.4%)
$3.42 (4.4%)
daily errands more often. Cat owners are training and
spending more time outdoors with their cats, demonstrated
by the growing use of training aids (46% in 2024,
up from 34% in 2018). Thirty-one percent of cat parents
own leashes and 23% own harnesses.
While most dog owners (55%) and a growing number
of cat owners (36%) tailor their travel plans to accommodate
their pets, a large number of pet owners have traveled,
both in a car and by plane, with their dogs or cats. In
the past year, 88% of dog owners and 90% of cat owners
have traveled with their pets in the car, and 68% of dog
owners and 80% of cat owners have traveled by plane.
And of course, every family member deserves a
birthday celebration. Forty-four percent of dog owners
purchase a gift for their dog's birthday, up from 36%
in 2022, and 32% of cat owners report they purchased
a birthday present for their cat, up from 24% in 2022.
Twenty-seven percent of dog owners host a holiday or
birthday party for their dogs, while 20% of cat owners
host celebrations for their cats.
Purchasing power
APPA's 2024 Dog and Cat Report showed pet owners'
food purchasing preferences are shifting. In previous
years, there was an upward trend in premium dog and
cat food purchases; however, in 2024, premium food
purchases have stabilized among dog owners and declined
among cat owners.
10 PET FOOD PROCESSING | September 2024 | www.petfoodprocessing.net
" At the same time, the data demonstrates that pet
owners are looking for various ways to supplement and
expand their pets' nutritional intake, " Scott explained.
" While basic food purchases are on the rise, becoming the
predominant food purchased by cat owners, topper/mixer
purchases are on the uptrend. Fifteen percent of dog owners
and 17% of cat owners buy toppers/mixers, a statistically
significant difference from 10% and 12% in 2022. "
APPA data also shows that pet owners are increasingly
interested in pet food purchases that feature added
attributes beyond basic nutrition - human-grade, nonGMO,
sustainable packaging, containing superfood ingredients
and more. Fifty-four percent of dog owners
and 47% of cat owners have purchased or plan to buy
their pet a food product with such attributes.
" Pet owners are taking a more active role in their pets'
wellness, particularly in the ways they supplement their
pets' diets for optimal health benefits, " Scott noted. " Pet
food manufacturers that build more variety into their
product offerings will be able to meet pet owners' changing
needs and interests. Flexible diet options across a
range of price points will create opportunities for building
brand loyalty and allow brands to meet pet owners'
evolving needs. "
Brick-and-mortar shops remain the most popular
place to purchase pet products overall at 39%, across all
pet parents combined with online purchasing not far behind
at 34%. The most common pet products purchased
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Pet Food Processing - September 2024

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