Pet Food Processing - September 2024 - 12

Dollar sales
Leading Dry Dog
Food Vendors
STATE OF THE INDUSTRY
Current
TOTAL DRY DOG FOOD $7,335,627,506
$2,720,023,000
$1,873,465,573
$957,260,298
$952,326,361
$609,491,623
$43,288,835
$42,092,706
$32,767,195
$18,732,699
$16,926,163
Nestlé Purina PetCare
Mars Petcare
Private-label brands
Post Consumer Brands
Blue Buffalo
Jinx Inc.
American Pet Nutrition
Sunshine Mills
Haas Outdoor
Nunn Milling Company
% change
vs YA
4.5%
7.8%
-0.9%
7.1%
-0.1%
5.0%
174.8%
15.7%
-4.0%
45.6%
14.7%
Price per unit
Current
$20.27
$21.13
$20.02
$18.79
$17.05
$31.56
$24.57
$19.55
$9.21
$15.89
$12.15
Total US Multi-Outlet (Grocery, Drug, Mass Market, Convenience, Military and Select Club & Dollar Retailers) Time: Latest 52 Weeks Ended June 16, 2024
Source: Circana, a Chicago-based market research firm (@WeAreCircana)
Change
vs YA
4.9%
4.7%
5.6%
4.9%
4.1%
1.2%
6.6%
4.9%
1.6%
28.2%
9.7%
online in 2024 have been pet
food (79% of pet parents), treats
(76%) and toys (69%). Other
pet products purchased online
include grooming supplies (61%
of pet parents), litter or bedding
(55%) and medication (51%).
According to Euromonitor
Leading Wet Dog
Food Vendors
TOTAL WET DOG FOOD
Mars Petcare
Nestlé Purina PetCare
Private label brands
Blue Buffalo
Post Consumer Brands
Sunshine Mills
Brutus Broth
I & Love & You
Jinx Inc.
Birdie & Louie
Dollar sales
Current
$2,687,508,147
$1,467,981,365
$516,571,035
$340,780,094
$191,606,060
$132,572,881
$8,118,392
$6,241,578
$6,173,175
$3,350,600
$1,937,351
% Change
vs YA
-1.3%
-3.9%
-5.7%
11.8%
-5.8%
22.6%
-1.8%
59.5%
-0.7%
499.4%
10,104.7%
Price per unit
Current
$3.49
$4.04
$4.20
$2.02
$4.04
$2.46
$1.40
$7.25
$4.61
$4.13
$3.36
Total US Multi-Outlet (Grocery, Drug, Mass Market, Convenience, Military and Select Club & Dollar Retailers) Time: Latest 52 Weeks Ended June 16, 2024
Source: Circana, a Chicago-based market research firm (@WeAreCircana)
Change
vs YA
3.3%
-0.7%
13.4%
14.5%
6.2%
-2.7%
3.0%
2.1%
17.3%
-15.1%
3.1%
International, US pet food sales
in brick-and-mortar outlets will
reach $39.4 billion in 2024 (up
from $36.6 billion in 2023) and
pet food sales will reach $21.3
billion via e-commerce outlets
(up from $19 billion in 2023).
Generationally, younger pet
owners are more likely to purchase
pet products online, while
older generations shop more
in brick-and-mortar stores. In
2024, 50% of Gen Z pet owners,
52% of Millennials, 46%
of Gen Xers, and 42% of Baby
Boomers purchased pet products
online. On the other hand,
46% of Gen Z pet parents, 44%
of Millennials, 51% of Gen Xers,
and 55% of Baby Boomers typically
purchase in-store.
While pet parents shop both
in-person and online, a lot of
information about nutrition
and brands is sought out online.
" Our data shows the growing
Leading Frozen/Refrigerated
Dog Food Vendors
TOTAL FRZ/RFG DOG FOOD
Freshpet
Private label brands
Bil-Jac Foods
JustFoodForDogs
Arthur Pet Products
Idahound
The Barking Dog
Mars Petcare
Primal Pet Foods
Yogi Dog
Dollar sales
Current
$996,641,781
$972,862,121
$16,578,794
$4,415,689
$1,239,026
$937,313
$116,044
$107,818
$73,766
$68,513
$62,815
% change
vs YA
28.9%
29.0%
64.6%
0.7%
Price per unit
Current
$11.22
$11.23
$10.79
$10.17
Change
vs YA
4.7%
4.4%
1.7%
0.4%
- $14.40 -
132,715% $19.32 40.2%
$24.61
$6.96
$7.98
10.1%
-47.1%
-98.2%
60.7%
-21.5%
3.4%
23.8%
12.4%
$26.44 12.1%
$2.77
Total US Multi-Outlet (Grocery, Drug, Mass Market, Convenience, Military and Select Club & Dollar Retailers) Time: Latest 52 Weeks Ended June 16, 2024
Source: Circana, a Chicago-based market research firm (@WeAreCircana)
21.2%
importance of having a visual
platform strategy, and brands
embracing social media and
video content are seeing great
success, particularly in targeting
the younger generations of
pet owners, " Scott said. " Fiftyfive
percent of Gen Z and 49%
of Millennial pet owners become
aware of new pet products
through social media, preferring
platforms like YouTube and
TikTok, in particular, to learn
about products. Brands must leverage
these platforms through
relevant and engaging content
to capture the attention of and
market to young and emerging
pet owners effectively. "
Pet Food Processing - September 2024

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