Pet Food Processing - September 2024 - 70

ASSOCIATIONS
WORLD PET
association
CONTACT WPA
11801 Pierce St.,
Suite 200
Riverside, CA 92505
(626) 447-2222
info@wpamail.org
www.worldpetassociation.org
M
Most known for being the organizer of the annual pet
industry SUPERZOO tradeshow in Las Vegas, the
World Pet Association (WPA) is a non-profit organization
with a goal of supporting the industry through education,
networking, business tools and research.
SUPERZOO is an annual gathering for the pet care
industry to connect, learn and do business. The show
features educational offerings, an easy-to-shop show
floor, and a fun-filled atmosphere. More than 16,000
visitors attend the show annually, including more than
1,300 international buyers. While the majority of attendees
are retailers (69%), others represent various segments
of the industry distribution and wholesale (10%),
grooming (8%), pet services (6%), import/export (3%),
manufacturing (3%) and veterinary (1%).
More than 1,100 exhibitors showcase their products
and services on the tradeshow floor, featuring more than
900 new products.
As it nears its 75th
anniversary, SUPERZOO has a storied
history:
1950 - Pet supply manufacturers and wholesalers
met for the first " Animal Crackers, Inc. " tradeshow in
San Francisco.
1955 - The show was rebranded at the Annual
Western Wholesale Pet Supply Association (WWPSA)
Trade Show.
1971 - The show was rebranded again as the First
International Pet Supply Trade Show for a couple of
Supporting the pet care industry through
networking, education and business.
years but returned to WWPSA after 1972.
1983 - The show location starts rotating along the
West Coast and Southwestern states.
1990 - The tradeshow moves to Long Beach, Calif.
2000 - For the show's 50th anniversary, the
SUPERZOO name debuts.
2001 - SUPERZOO relocates to the Anaheim
Convention Center in California.
2004 - SUPERZOO moves to Las Vegas, where it has
been ever since.
Each year, WPA reinvests proceeds from SUPERZOO
back into the pet retail industry through the WPA Good
Works program. The program was established to help
fund organizations that are working for the good of pets
and the pet industry as a whole. WPA has donated more
than $15 million in the last 15 years and nearly $2 million
annually to its causes.
Some of the causes it supports include:
* The Pet Advocacy Network, which promotes positive
and healthy pet ownership through advocacy
and legislation.
* The Human Animal Bond Research Institute, a
non-profit research and education organization
that is gathering, funding and sharing scientific
research to demonstrate the positive health impacts
of companion animals.
* Pets in the Classroom, an educational grant program
that provides financial support to teachers
to purchase and maintain small animals in the
classroom.
* The National Animal Interest Alliance, an association
promoting animal welfare, supporting responsible
animal use, and strengthening the bond
between humans and animals.
WPA also provides its members with a wide array
of educational programming and access to timely market
research through partnerships with NielsenIQ and
Packaged Facts.
70 PET FOOD PROCESSING | September 2024 | www.petfoodprocessing.net
PFP
http://www.worldpetassociation.org http://www.petfoodprocessing.net
Pet Food Processing - September 2024

Table of Contents for the Digital Edition of Pet Food Processing - September 2024
