Culinology - December 2021 - 29

of a
coin
strengths are in those areas where we have
enough knowledge expertise in both fields
to be able to communicate effectively and to
divide and conquer on the products we're
working on, " he said.
At Chew, which is a product development
consultancy, they work on a variety of
consumer packaged goods (CPG) product
platforms, including snacks, beverages,
confections, frozen desserts, nutrition bars,
plant-based proteins and dairy alternatives.
Delicious and nutritious
Mr. McAdams said healthful products are at
the forefront of their product development.
" We assist in the creation of delicious,
nutritious, sustainable, scalable and profitable
products primarily for CPG, " he said. " At
Chew, we don't believe you have to sacrifice
flavor for health. We are working on ways to
create amazing flavors and tastes without
pumping things full of sugars and salts. "
Mr. Stuart concurred that the foods and
beverages they create must first taste great.
" These products are always at the
intersection of delicious and nutritious, "
he said. " Sometimes this comes in a more
indulgent format while also delivering
superior nutrition. The bottom line is that the
product attributes and claims we choose
need to be thoughtful and intentional for the
target consumer. "
And the target consumer for Chew's
products' relish a clean label.
" With no surprise, label transparency is
a trend that continues to grow, " Mr. Stuart
said. " Consumers have a right to know where
their food comes from, and what function
the ingredients in their foods deliver. Another
growing trend is the use of extrusion to create
novel textures and eating experiences such
as plant-based meats and puffed snacks. "
The movement also includes foods that
may make consumers feel better and provide
more energy.
" Plant-based alternatives are staying
Chris McAdams (left)
and Kyle Stuart (right)
Photo credit: Fork & Path
DECEMBER 2021 | Culinology | 29
by Susan Malovany
editor@sosland.com

Culinology - December 2021

Table of Contents for the Digital Edition of Culinology - December 2021

Culinology - December 2021 - Intro
Culinology - December 2021 - 1
Culinology - December 2021 - 2
Culinology - December 2021 - 3
Culinology - December 2021 - 4
Culinology - December 2021 - 5
Culinology - December 2021 - 6
Culinology - December 2021 - 7
Culinology - December 2021 - 8
Culinology - December 2021 - 9
Culinology - December 2021 - 10
Culinology - December 2021 - 11
Culinology - December 2021 - 12
Culinology - December 2021 - 13
Culinology - December 2021 - 14
Culinology - December 2021 - 15
Culinology - December 2021 - 16
Culinology - December 2021 - 17
Culinology - December 2021 - 18
Culinology - December 2021 - 19
Culinology - December 2021 - 20
Culinology - December 2021 - 21
Culinology - December 2021 - 22
Culinology - December 2021 - 23
Culinology - December 2021 - 24
Culinology - December 2021 - 25
Culinology - December 2021 - 26
Culinology - December 2021 - 27
Culinology - December 2021 - 28
Culinology - December 2021 - 29
Culinology - December 2021 - 30
Culinology - December 2021 - 31
Culinology - December 2021 - 32
Culinology - December 2021 - 33
Culinology - December 2021 - 34
Culinology - December 2021 - 35
Culinology - December 2021 - 36
Culinology - December 2021 - 37
Culinology - December 2021 - 38
Culinology - December 2021 - 39
Culinology - December 2021 - 40
Culinology - December 2021 - 41
Culinology - December 2021 - 42
Culinology - December 2021 - 43
Culinology - December 2021 - 44
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