Culinology - March 2015 - (Page 10)
EMERGING trends
Fueling
growth for c-stores
Though nearly a third of consumers buy food or beverages from
convenience stores at least once a week, the segment is expected to be flat this year, according to Technomic Inc., Chicago.
Accounting for approximately 28% of retail food service, the
$11.2 billion channel remains challenged by perceptions of
poor food quality and lack of freshness. For more than 9 out
of 10 consumers, the biggest drivers of convenience store food
purchases are taste, flavor and quality, and more chains are
responding with improved food offerings.
"As more c-store brands increase focus on offering a wider
variety of fresh, high-quality foods and competition heats
up across the segment, understanding the convenience store
food service landscape has never been more important," said
Donna Hood Crecca, senior director for Technomic.
For example, QuikTrip, Tulsa, Okla., last year installed fullservice counters in select markets with a QT Kitchens menu of
customized drinks, food and desserts. Items include a chicken
bacon ranch flatbread, pizza by the slice, specialty coffee
beverages and blended ice cream treats.
Dallas-based 7-Eleven has expanded its offerings to include
more healthy snacks and such exclusive items as Doritos
Loaded, a nacho cheese-filled fried snack.
And Kwik Trip, a La Crosse, Wis.-based convenience store
operator in the upper Midwest, is on the cutting edge of an
extensive whole grains program. The chain currently offers a
healthy concessions program with a menu guide, balanced
meals and shelf markers.
"...convenience stores serve as a prime destination for
younger generations and people seeking fast, on-thego options, and there are plenty of winning chains and
opportunities for growth," Technomic said.
As for hot menu trends at convenience stores, breakfast
sandwiches continue to surge with a 20% increase between
2013 and 2014. Energy drinks also made gains in the channel,
contributing to the category's nearly 23% growth in menu items.
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2015 Eatem Foods, Co.
10 | Culinology | MARCH 2015
http://www.eatemfoods.com
Table of Contents for the Digital Edition of Culinology - March 2015
Culinology - March 2015
Table of Contents
President's Letter - Pay it Forward
Emerging Trends - Frozen food segment to pick up steam
Cracking the code to CPG growth
Fueling growth for c-stores
Culinary Forecast 2015
All-American dishes with ethnic flair
Breakfast Ingredient Trends
Culinology Currents
Petits Fours
Ad Index
Culinology - March 2015
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