Culinology - March 2016 - (Page 14)
Getting creative in the test kitchen can satisfy
the growing demand for flavorful, wheat-free products
by Karen Weisberg
editor@sosland.com
Y
L
S
U
O
I
C
I
L
E
D
T
here was a time in recent memory when most
consumers hadn't even heard of gluten intolerance, or the autoimmune disorder celiac disease,
which is triggered by the consumption of the gluten protein
found in wheat, barley and rye. Certainly, preparing gluten-free
foods-especially baked goods-in restaurant kitchens or
manufacturing facilities was rare. The challenges of crosscontamination were insurmountable in facilities without a
dedicated gluten-free zone or certified capabilities. Options
were scarce, and the "taste factor" took a back seat to the
seemingly complicated needs of this special diet.
How times have changed. Research from Mintel shows
that in 2015, even though nearly half of consumers agree that
gluten-free diets are a fad, one quarter of consumers report
they consume gluten-free foods-a 67% increase from 2013.
Consumption continues to trend upward, driven by health concerns and the perception that foods touting free-from claims
are both healthier and less processed.
"Gluten-free is not a trend, it's a choice now," said Susanne
Ross, vice-president of product design and innovation for The
Original Cakerie, Delta, British Columbia, Canada. "And a lot
of people want choice. Our job is to meet those demands without compromising a great eating experience."
Getting ahead with gluten-free
Though The Original Cakerie won the National Restaurant
Association's FABI (Food and Beverage Innovation) award for
14 |
Culinology | MARCH 2016
its
Inspired by
Happiness brand
Gluten-Free Dreamin'
two-layer cakes last year,
developing award-winning
gluten-free products was not
an overnight success, according to
Ms. Ross.
Because the company is known for the
light texture of its sponge cake, that's what
it aimed to achieve in gluten-free versions.
Challenges were varied but not insurmountable:
"We're a scratch manufacturer, therefore we created
our own blend with food scientists, adjusting where
needed," Ms. Ross said. "You need to manage the coarseness of the grain of the cake; it's about finding the desired
texture and flavor."
Her first foray into the wheatless arena was seven years
ago, "when there wasn't a great demand but a subtle underground." Putting the "cake project" on hold for a few years, the
company developed gluten-free brownies as well as seed and
Table of Contents for the Digital Edition of Culinology - March 2016
Culinology - March 2016
Table of Contents
President's Letter - The right hand side of the page
Emerging Trends - Snack Trend: Think Thin
“New savory” flavors sliding into sweet
Ingredient Trends - Deliciously gluten-free
Dairy Trends - Tapping into trends with dairy ingredients
Member Profile - Recipe for success
Expert Voices - Five questions for Campbell’s master chef
Industry News - Culinology resource book hits shelves
RCA elects new leaders
Local events build Culinology community
Six student teams to compete for top honors
Upcoming events
Petits Fours - Five trends from Winter Fancy Food
Consumers call for more food safety monitoring
Grocery sales soar for breakfast items, exotic meats
News Bites
Ad Index
Culinology - March 2016
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