NEWS bites [1 of 4] consumers trying to manage health through food Source: NPD Group Gluten-free consumer perceptions 39% extremely/very concerned about gluten 24% avoid gluten always or usually 6% follow a gluten-free diet Sources: HealthFocus International and International Food Information Council "Today, there's more of an expectation that each mealtime can be an opportunity to do something good for me." Darren Seifer, food and beverage industry analyst, NPD Group 48 | Culinology | SEPTEMBER 2019 Plant-heavy diet 16% lower heart disease risk The highest quintile of participants in a study adhering to plantbased diets had a lower risk of cardiovascular disease. Source: Atherosclerosis Risk in Communities study, Journal of the American Heart Association