Culinology - September 2020 - 14

INGREDIENT trends

US CBD Market Size & Forecast (2019-2025)
In Billions

The trends
behind the growth

$14.8B

Health and wellness

$12.4B

Growing awareness of CBD's
health benefits combined with a
movement toward natural alternatives to
pharmaceuticals is driving demand.

Expanded distribution
CBD products went mainstream
in 2019 as CVS, Walgreens, Kroger,
Albertsons and other national retail
chains began to sell CBD in their stores.

$9.7B

$6.lB
$4.2B

2019

$4.7B

2020

2021

2022

2023

Product variety and evolution

Strategic marketing

The diversification and sophistication
of CBD products appeals to a broader
consumer audience beyond cannabis
users and natural food stores customers.

CBD companies are using multiple
methods, including social media, podcasts,
radio ads, print media and infomercials to
reach consumers.

Deliver the

FLAVORS
they

14 |

$16.8B

CRAVE

Culinology | SEPTEMBER 2020

2024

2025

Source:
Brightfield Group

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Culinology - September 2020

Table of Contents for the Digital Edition of Culinology - September 2020

Culinology - September 2020 - 1
Culinology - September 2020 - 1
Culinology - September 2020 - 2
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