Culinology - June 2021 - 24

in other retail stores, ranging from beers to
soft drinks, juices and ready-to-drink items.
" Coca-Cola's paper bottle will open up a
whole new world of possibilities for beverage
companies, " said Arvind Kaila, head of
consumer beverages for GlobalData. " With
growing pressure from consumers and
government bodies alike on sustainability
initiatives, it is no surprise that there has been
a surge in research and development into
paper bottles. "
GlobalData's survey also found 22% of
global consumers now view recyclable or
reusable packaging as significantly more
important since the pandemic began, while
12% claimed it was their top priority.
" Consumers worldwide are increasingly
expecting brands to develop and bring to
market new and sustainable packaging
innovations, " Mr. Kaila said. " Sustainability
and reducing environmental impact have
become increasingly critical to consumers'
brand perception in the pandemic because
Half of consumers say they do not have a good understanding of which
brands are sustainable/ethical, and which are not.
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Culinology - June 2021

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