Culinology - June 2021 - 40
ingredients and sprouted. Specifically, searches for
ancient grains skyrocketed late in 2020, growing 6,605%
in the last quarter of the year.
Beyond plant-based, consumers are looking for
breakfast foods that steer clear of added sugars and
sweeteners. Within the cereal category, searches for " low
sugar " increased 89% between October-December 2020,
and searches for " reduced sugar " grew 16%. Within the
yogurt category, searches for " unsweetened " grew 36%
and searches for " sugar free " grew 24%.
Increased searches for no- and low-sugar options may
have to do with FDA regulations around added sugar, Ms.
Bourianne said.
" The regulation is increasing product transparency
for consumers and for the first time they will be able to
determine the amount of added sugar in a product by
simply glancing at the nutrition fact panel, " she said. " This
transparency may dissuade consumers from certain
products with high levels of added sugar. In the past,
cereal has been notorious for containing added sugars
and sweeteners, however with new labeling regulations
and the movement toward health and wellness,
consumers are shifting their search habits and seeking
out these better-for-you products. "
More people working from home during the pandemic
allowed for more experimentation during the breakfast
daypart.
Consumers also are turning to the yogurt category to
find unique flavors, with searches for maple growing 272%
between October-December 2020, followed by pineapple
(214%), chocolate (193%), honey (163%) and lime (103%).
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Culinology - June 2021
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