Culinology - June 2021 - 41

NEWS bites
TOTAL 2020 DAIRY, MEAT ALTERNATIVE RETAIL SALES
CATEGORY
Milk
Dairy, meat
alternative
retail sales surpassed
$7 billion in 2020
Source: Plant Based Foods Association
and The Good Food Institute
Meat
Frozen Meals
Ice Cream + Frozen Novelty
Creamer
Yogurt
Protein Powders
Butter
Cheese
Tofu + Tempeh
Baked Goods + Cookies
Ready-To-Drink Beverages
Condiments, Dressings, Mayonnaise
Dairy Spreads, Dips, Sour Cream, Sauces
Eggs
SALES
$2.5 billion
$1.4 billion
$520 million
$435 million
$394 million
$343 million
$292 million
$275 million
$270 million
$175 million
$152 million
$137 million
$81 million
$61 million
$27 million
Source: 52-week calendar ending Dec. 27, 2020
Raw data commissioned from SPINS powered by IRI and
coded by PBFA and GFI
US consumers
seeking stress relief
Consumers in 2020 reported a 30% spike in
stress during the pandemic.
The increase in stress and anxiety is driving
heightened awareness of adaptogens.
Consumer interest in adaptogens grew 55%
in 2020, with online conversations around
adaptogens increasing eightfold.
Mushrooms also have broken out into the
Pandemic propelling
interest in sustainability
The COVID-19 pandemic is fueling concerns
around sustainability. Eighty percent of
consumers internationally and 71% in the
United States said they are more concerned
about the environment, with 28% of American
consumers saying those concerns are
impacting their purchasing decisions.
Source: AlixPartners
40 | Culinology | JUNE 2021
adaptogenic space and are being incorporated
into stress-reducing foods and beverages.
Popular varieties include reishi, chaga, maitake,
shiitake and lion's mane.
10
20
30
40
50
60
Stress
Source: Spoonshot
Adaptogens
55%
30%

Culinology - June 2021

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