Hungry for a better burger (Reiser -- 1 of 12) - 2

The humble hamburger also is a great way to
introduce new ﬂavors and forms.
While a staple in many
people's diets, burgers today
reflect consumers' shifting
preferences. Nearly half of
consumers told Technomic's
researchers that it's important
for operators to specify the type
of beef they use. There has also
been some movement toward
fresh, not frozen burgers:
major QSR chain McDonald's
Corp. made news in 2018
when it announced it was
switching to fresh, madeto-order burgers in place of
frozen burgers for its Quarter
Pounders. And premium
burgers are in demand, as
consumers have indicated they
are willing to pay more for more
gourmet varieties.

COMING HOME AGAIN
Back to that burger on a plate.
What does it look like, to meet
consumers' current appetites?
Bernd Mense, senior director
of food technology at Reiser,
notes that burgers currently
appealing to consumers may
seem slightly familiar for those
with a longer memory. "Our
parents used to make homestyle
burgers like this. They would
buy fresh ground meat, take it
in their hand, form it and fry it
or grill it on a barbecue. That
made the best burger, and
what's what we're trying to do
here at Reiser with homestyle
production," says Mense.
That gravitation from
"hockey puck" style burgers

Learn more at our Reiser techspertise website.

to thicker, fluffier, juicier and
more succulent burgers -
better burgers - means that
processors, operators and
retailers are looking for burgers
that fit the bill but still meet their
own production requirements
and ongoing need for quality and
consistency.
Mense, along with other
master butchers and meat
specialists at Reiser, help
processors produce betterlooking, better-eating and more
profitable burgers. Installed
in hundreds of plants around
the world, Reiser's gourmet
burger systems are designed
around the end goal of the
best eating experience for
today's discerning customers,
and include grinders, bowl
cutters, low-pressure burger
forming and portioning systems,
among other machines. From
its years of expertise and depth
of burger-making knowledge,
https://reiserexperts.com/burgers/
Hungry for a better burger (Reiser -- 1 of 12)

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