How to choose the right package (Reiser -- 2 of 12) - 1

How to choose the
right package for your product.

Opening up the package discussion
paves the way for a successful product.
Choosing the right package
can come down to the way it
feels in a shopper's hand, the
appearance of the product
within the package, or the
comfort level with a particular
style of package or any number
of other details. At the end of
the day, and at the end of the
consumer's purchase, packaging
is a major and growing factor in
the success of a product.
At the point of sale,
consumers really do judge a
product by its looks. According
to the 2018 "Power of Meat"

study, only appearance comes
close to price when it comes
to buying decisions and, for
many shoppers in the meat
department, appearance goes
hand-in-hand with price to make
that final choice.
Those choices are
increasingly diverse. Indeed,
the days of commodity meat
packaging are long gone, as
people crave variety in both
products and packaging based
on their need and interests at
the time. "In addition to how a
package looks, buyers weigh

Mike McCann,
Packaging Application
Specialist at Reiser,
discusses meat packaging
and the wide ranging
factors to consider when
selecting a package style
for your product.

How to choose the right package (Reiser -- 2 of 12)

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