How to choose the right package (Reiser -- 2 of 12) - 2

How will THE package
impact THE product'S
appearance?

WHAT SHELF LIFE
IS REQUIRED?

How will THE
product BE LOADED INTO
THE package?

WHAT ARE YOUR
PRODUCTION REQUIREMENTS?

"The product is the customer's 'baby' - and you
have to treat the package just as carefully and
importantly as the baby. A package can show
the product to be the best it can be or, if not
done right, it can make a bad ﬁrst impression
or no impression at all."
- Mike McCann, Reiser Packaging Application Specialist
other things when browsing
meat and poultry offerings,
from supporting local brands

to looking for more sustainable
packaging to picking a package
with convenience-oriented

features," says Mike McCann,
packaging specialist for Reiser.
With more options demanded
by this increasingly fragmented
and discerning consumer base,
meat and poultry companies
must make smart decisions
about what packaging is right for
their products and customers.
The good news - and arguably,
the overwhelming news - is
that packaging technologies
are continually advancing to

How to choose the right package (Reiser -- 2 of 12)

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