How to choose the right package (Reiser UK -- 2 of 12) - 2

How will THE package
impact THE product'S
appearance?

WHAT SHELF LIFE
IS REQUIRED?

How will THE
product BE LOADED INTO
THE package?

WHAT ARE YOUR
PRODUCTION REQUIREMENTS?

"The product is the customer's 'baby' - and you
have to treat the package just as carefully and
importantly as the baby. A package can show
the product to be the best it can be or, if not
done right, it can make a bad first impression
or no impression at all."
- Mike McCann, Reiser Packaging Application Specialist
department, appearance goes
hand-in-hand with price to make
that final choice.

ReiserExpertsCampaign_MeatPackagingEzine_2019UK.indd 2

Those choices are
increasingly diverse. Indeed,
the days of commodity meat

packaging are long gone, as
people crave variety in both
products and packaging based
on their need and interests at
the time. "In addition to how a
package looks, buyers weigh
other things when browsing
meat and poultry offerings,
from supporting local brands
to looking for more sustainable
packaging to picking a
package with convenienceoriented features," says Mike

3/25/2020 1:07:41 PM

How to choose the right package (Reiser UK -- 2 of 12)

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