How to choose the right package (Reiser UK -- 2 of 12) - 3

McCann, packaging specialist
for Reiser.
With more options demanded
by this increasingly fragmented
and discerning consumer base,
meat and poultry companies
must make smart decisions
about what packaging is right for
their products and customers.
The good news - and arguably,
the overwhelming news - is
that packaging technologies
are continually advancing to
provide more package styles and
types, from traditional basics to
packaging produced on lines
with the latest robotics.

life?' or 'Will this product be
distributed locally, regionally
or nationally?'" says McCann.
"Those are just a few questions
that can be put on the table for
consideration and discussion."
With dozens of factors to
consider, processors can and
should weigh the pros and cons
of each packaging solution for
their applications. Ultimately, the
perfect package is based on a
company's product, operation
and customer, according to
McCann.
To help customers choose
that perfect package for them,

P-P-L-S - Product, Package, Loading, Speed - The four main factors to
consider when selecting the best style of packaging for your product.

So, then, what is the "right"
package for your products?
That depends on a variety
of factors. "The process
should begin with a thorough
assessment that includes a list
of common questions, such as:
'Do you want to make it look like
this was packaged in the back
room of the store or do you
want this product to look as if it
is made by a big brand?', 'Are
your customers asking about
more sustainable packaging?',
'What is the desired shelf

Reiser's experts like McCann
use a system based on four
primary factors: Product,
Package, Loading, and Speed,
or P-P-L-S.
Product: The actual
product, including the product
type and blend, is one of the
first and most important factors
in the package selection
process. One processor
may want to do something
different to stand out among
its competition while another
may be seeking a longer shelf

Learn more at our Reiser techspertise website.

ReiserExpertsCampaign_MeatPackagingEzine_2019UK.indd 3

life to meet the needs of its
national or global customers,
for example.
Examples of questions
to ask: What is the desired
weight per package? Is this
package sold by net weight?
Will this product be hot, cold,
or frozen? Will the consumer
buy this item raw or in a readyto-eat form? What is the state
of the product - ground, solid,
whole muscle, in pieces?
Package: Some processors
must produce a certain
package based on their retail
or foodservice customers'
requirements. Meanwhile, at a
time when many consumers are
looking for greener package
choices, meat and poultry
companies may be reevaluating
their packages, perhaps opting
for a vacuum skin package with
less packaging materials or
package waste.
Examples of questions to
ask: Are you looking for a
modified atmosphere package,
vacuum package, shrink
package or another format?
What size will this package
be? Do you have a material
preference, i.e., skin, semirigid, with labeling, pre-printed
film or printed inline? Have you
thought about details such as
rounded or square corners,
closure/reclosure type or
display method?
Loading: Loading systems
play a role in package type,
depending on whether a
company has automatic loading
capability or manual loading of
product and packaging.
Examples of questions to

3/25/2020 1:07:42 PM
https://reiserexperts.com/uk/
How to choose the right package (Reiser UK -- 2 of 12)

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