Snack World - May 2012 - 20

S TA T E O F T H E I N D U S T R Y R E P O R T

Top Potato Chip Brands
Brand / Vendor Dollar Sales ($mil) Dollar Sales % Change 2.0 (31.9) 228.9 (7.8) (5.1) 11.6 7.5 0.1 12.0 9.6 (19.7) (41.3) (2.4) (5.1) (13.3) 72.0 314.5 18.6 0.0 3.8 (10.1) 10.2 16.7 (20.5) 16.9 (10.9) 3.3 (6.3) 1.9 250.9 123.7 7.4 (7.1) (22.4) 5.1 (13.7) 62.8 (1.9) (27.3) 17.4 17.4 7.6 (31.2) (8.1) (22.8) 0.7 6.0 5.0 1.8 7.7 (1.8) (15.1) (26.0) 117.3 Unit Sales (mil) 1,619.4 274.2 206.6 122.8 108.3 156.8 128.7 76.8 44.8 38.3 26.9 29.4 30.6 27.7 14.1 18.8 13.2 9.4 19.9 8.4 15.3 12.3 19.0 8.9 20.3 6.3 7.2 5.4 7.1 8.6 7.2 5.9 5.8 3.2 4.2 4.8 4.1 4.1 2.8 6.6 5.3 5.1 3.4 3.3 2.1 3.5 6.8 2.7 5.7 2.4 1.7 2.1 2.0 1.5 Unit Sales Volume Volume Sales % Change Sales % Change (mil lb) (0.7) (34.4) 240.9 (7.6) (10.3) 6.1 7.7 (2.7) 15.9 8.2 (21.9) (39.6) (1.2) (6.5) (16.0) 72.5 408.3 18.9 (2.5) 2.7 (13.3) 4.1 20.0 (27.2) 7.0 (11.5) (3.1) (12.6) (1.7) 167.2 94.4 6.1 (12.4) (22.1) 8.6 (22.0) 58.4 (8.2) (27.0) 17.0 16.6 8.4 (24.4) (15.2) (18.6) 0.3 4.2 1.9 0.8 10.5 (1.4) (23.2) (30.0) 76.0 800.7 137.7 115.5 59.3 70.5 92.3 51.1 32.3 21.7 19.8 13.2 13.9 14.1 12.3 7.9 3.1 7.3 4.8 5.6 4.6 4.3 6.2 6.6 4.4 5.0 2.3 3.8 3.8 3.9 2.6 3.3 3.5 2.2 1.3 2.4 2.7 2.0 2.4 1.1 2.6 2.0 1.8 1.5 1.8 0.7 1.4 2.4 1.5 1.0 1.8 0.6 1.1 1.2 1.1 3.2 (37.7) 197.9 (11.9) (14.0) 7.5 7.7 (3.5) 16.1 5.7 (22.1) (43.1) (5.4) (12.8) (16.0) 72.2 459.6 18.8 (7.0) (0.8) (16.4) 10.6 20.0 (20.1) 9.0 (11.5) (1.4) (13.5) (3.4) 322.7 102.4 4.7 (12.4) (22.1) 4.8 (17.2) 61.3 (15.6) (27.0) 17.0 18.4 8.8 (38.6) (12.6) (21.9) (0.4) 8.0 3.2 5.3 8.3 (1.5) (23.7) (34.3) 174.9

Potato Chips - total 3,674.6 Lay's/Frito-Lay North America, Inc. 609.1 Lay's Natural/Frito-Lay North America, Inc. 529.7 Rufﬂes/Frito-Lay North America, Inc. 321.3 Wavy Lay's/Frito-Lay North America, Inc. 292.6 Private label 289.2 Pringles Super Stack/Procter & Gamble 208.8 Utz/Utz Quality Foods, Inc. 137.6 Kettle Brand/Diamond Foods, Inc. 120.2 Cape Cod/Snyder's-Lance, Inc. 112.6 Baked Lay's/Frito-Lay North America, Inc. 86.6 Lay's Kettle Cooked/Frito-Lay North America, Inc. 76.2 Herr's/Herr Foods, Inc. 61.1 Wise/Wise Foods, Inc. 53.7 Baked Rufﬂes/Frito-Lay North America, Inc. 50.9 Popchips/Popchips 43.1 Rufﬂes Naturals/Frito-Lay North America, Inc. 40.9 Pringles Snack Stacks/Procter & Gamble 38.2 Golden Flake/Golden Flake Snack Foods 29.0 Rufﬂes Reduced Fat/Frito-Lay North America, Inc. 27.2 Munchos/Frito-Lay North America, Inc. 26.8 Jay's/Snyder's-Lance, Inc. 23.5 Lay's Stax/Frito-Lay North America, Inc. 23.5 Krunchers/Snyder's-Lance, Inc. 22.4 Pringles/Procter & Gamble 21.0 Pringles Light/Procter & Gamble 17.9 Snyder of Berlin/Pinnacle Foods LLC 17.2 Old Dutch/Old Dutch Foods, Inc. 16.6 Better Made Special/Better Made Snack Foods, Inc. 16.3 Rufﬂes Sabritas/Frito-Lay North America, Inc. 16.1 Wise Ridges/Wise Foods, Inc. 14.6 Martin's/Martin's Potato Chips Inc. 14.5 Lay's Singles/Frito-Lay North America, Inc. 14.0 Rufﬂes Light/Frito-Lay North America, Inc. 12.6 Hawaiian/Pinnacle Foods Group 12.4 Mike-sell's/Mike-sell's Potato Chip Co. 12.2 Utz Kettle/Utz Quality Foods, Inc. 11.1 Shearer's/Shearer's Foods, Inc. 11.0 Lay's Light/Frito-Lay North America, Inc. 10.8 Pringles Extreme Super Stack/Procter & Gamble 10.7 Boulder Canyon/Inventure Foods, Inc. 10.6 Zapp's/Utz Quality Foods, Inc. 9.8 Tim's Cascade Style/Pinnacle Foods Group 8.9 Middleswarth/Middleswarth Potato Chip Co. 8.8 Pringles 100 Calorie Pack/Procter & Gamble 7.4 Grandma Utz/Utz Quality Foods, Inc. 7.2 Uncle Ray's/Jenkins Foods 7.0 Grippo's/Grippo's 6.9 "Dirty"/Utz Quality Foods 6.7 Conn's/Conn's Potato Chips 6.1 Terra/The Hain Celestial Group 5.8 Old Dutch Crunch/Old Dutch Foods, Inc. 5.7 Old Dutch Ripples/Old Dutch Foods, Inc. 5.6 Tim's/Pinnacle Foods Group 5.2
SOURCE: INFOSCAN REVIEWS TOTAL US — SUPERMARKETS, DRUGSTORES AND MASS MERCHANDISERS (EXCLUDING WAL-MART) 52 WEEKS ENDING MARCH 18, 2012

BROUGHT TO YOU BY FUCHS NORTH AMERICA, HEAT AND CONTROL, J.R. SHORT, MINSA, PRINTPACK, INC., AND TNA NORTH AMERICA

20

Snack World

May 2012

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Snack World - May 2012

Table of Contents for the Digital Edition of Snack World - May 2012
