Snack World - May 2012 - 36
S TA T E O F T H E I N D U S T R Y R E P O R T
Hitesh Hajarnavis, CEO of Popcorn, Indiana, observed that the Chip’ins have performed extremely well, Medora Snacks, Freeport, NY, markets a similar new snack known as PopCorners, which, according to SymphonyIRI Group data, is now the seventh largest corn snack brand. PopCorners’ sales grew more than tenfold this past year, and they are available in six varieties: Butter, White Cheddar, Kettle, Cheesy Jalapeño, Sea Salt and Caramel. Medora’s website features recipes that include these new corn snacks. For nearly 50 years, Bugles corn snacks from General Mills, Minneapolis, MN, have been attracting consumers with their either cone or funnel shapes, depending on which way you look at them. The company’s web page for these snacks links to a Betty Crocker website, where consumers can discover 10 recipes using Bugles, which are the third top-selling corn snack, according to SymphonyIRI. It also was the only Top 4 brand to see unit sales increase as well as dollar sales. In fact,
unit sales growth outpaced its dollar sales increases, 6.7% vs. 6.3%, and it was rare this year that a brand’s unit sales increased more than than its dollar sales. Many snack manufacturers rely on better packaging formats than in the past, noted Dan McGrady, vice-president, technical services, Wyandot, Inc., the Marion, OH-based contract manufacturer and private label snack producer. “We have seen a move in many cases to packaging with higher barrier structures to provide increased shelf life,” he said. “We have also seen increased interest in smaller bags to provide portion control and some interest in resealable packaging.” Meanwhile, Barcel USA, Irving, TX, a division of Grupo Bimbo, Mexico City, Mexico, underwent phenomenal growth with two of its top-selling corn snack products this past year, according to SymphonyIRI data. Barcel Takis Fuego, which is its top corn snack product with sales of more than $25 million, increased its dollar sales by nearly 43%. Although Barcel Churritos, which are available in a Chile and Lime variety, bring in much lower sales of $1.9 million annually, the brand’s dollar sales jumped by nearly 74%. With three of the Top 4 brands, Frito-Lay dominates sales in the corn snacks segment, according to SymphonyIRI data. These three products — Fritos, Fritos Scoops and Fritos Flavor Twists — represent more than three-quarters of all corn snack’s dollar sales in those retail channels represented by the sales scan data. — Shane Whitaker
BROUGHT TO YOU BY FUCHS NORTH AMERICA, HEAT AND CONTROL, J.R. SHORT, MINSA, PRINTPACK, INC., AND TNA NORTH AMERICA
36
Snack World
May 2012
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Snack World - May 2012
Table of Contents for the Digital Edition of Snack World - May 2012
Snack World - May 2012
Features
Letter from SFA - Opportunities for Growth
Supplier’s Corner - Keep Moving Forward
75th Anniversary - Forging Ahead in the New Millennium
75th Anniversary - Building an Association
75th Anniversary - Technology and TV
State of the Industry Report - Opportunity with a Dose of Caution
State of the Industry Report - Potato Chips
State of the Industry Report - Tortilla Chips
State of the Industry Report - Pretzels
State of the Industry Report - Crackers
State of the Industry Report - Cookies
State of the Industry Report - Corn Snacks
State of the Industry Report - Snack Nuts and Seeds
State of the Industry Report - Cheese Snacks
State of the Industry Report - Pork Rinds
State of the Industry Report - Meat Snacks
State of the Industry Report - RTE Popcorn/Microwave Popcorn
State of the Industry Report - Other Salty Snacks
State of the Industry Report - Dips, Salsa and Spreads
Government Affairs - Taking it to Capitol Hill
SNAXPO 75th Anniversary - Cause to Celebrate
New Snacks
Products & Services
Ad Index
Snack World - May 2012 - Snack World - May 2012
Snack World - May 2012 - 2
Snack World - May 2012 - Features
Snack World - May 2012 - Letter from SFA - Opportunities for Growth
Snack World - May 2012 - 5
Snack World - May 2012 - 6
Snack World - May 2012 - Supplier’s Corner - Keep Moving Forward
Snack World - May 2012 - 8
Snack World - May 2012 - 75th Anniversary - Forging Ahead in the New Millennium
Snack World - May 2012 - 75th Anniversary - Building an Association
Snack World - May 2012 - 11
Snack World - May 2012 - 12
Snack World - May 2012 - 13
Snack World - May 2012 - 75th Anniversary - Technology and TV
Snack World - May 2012 - 15
Snack World - May 2012 - State of the Industry Report - Opportunity with a Dose of Caution
Snack World - May 2012 - 17
Snack World - May 2012 - 18
Snack World - May 2012 - State of the Industry Report - Potato Chips
Snack World - May 2012 - 20
Snack World - May 2012 - State of the Industry Report - Tortilla Chips
Snack World - May 2012 - 22
Snack World - May 2012 - 23
Snack World - May 2012 - 24
Snack World - May 2012 - 25
Snack World - May 2012 - State of the Industry Report - Pretzels
Snack World - May 2012 - 27
Snack World - May 2012 - State of the Industry Report - Crackers
Snack World - May 2012 - 29
Snack World - May 2012 - 30
Snack World - May 2012 - 31
Snack World - May 2012 - State of the Industry Report - Cookies
Snack World - May 2012 - 33
Snack World - May 2012 - 34
Snack World - May 2012 - State of the Industry Report - Corn Snacks
Snack World - May 2012 - 36
Snack World - May 2012 - 37
Snack World - May 2012 - State of the Industry Report - Snack Nuts and Seeds
Snack World - May 2012 - 39
Snack World - May 2012 - State of the Industry Report - Cheese Snacks
Snack World - May 2012 - 41
Snack World - May 2012 - State of the Industry Report - Pork Rinds
Snack World - May 2012 - 43
Snack World - May 2012 - State of the Industry Report - Meat Snacks
Snack World - May 2012 - 45
Snack World - May 2012 - 46
Snack World - May 2012 - 47
Snack World - May 2012 - State of the Industry Report - RTE Popcorn/Microwave Popcorn
Snack World - May 2012 - 49
Snack World - May 2012 - 50
Snack World - May 2012 - State of the Industry Report - Other Salty Snacks
Snack World - May 2012 - State of the Industry Report - Dips, Salsa and Spreads
Snack World - May 2012 - 53
Snack World - May 2012 - 54
Snack World - May 2012 - Government Affairs - Taking it to Capitol Hill
Snack World - May 2012 - 56
Snack World - May 2012 - SNAXPO 75th Anniversary - Cause to Celebrate
Snack World - May 2012 - 58
Snack World - May 2012 - 59
Snack World - May 2012 - 60
Snack World - May 2012 - 61
Snack World - May 2012 - 62
Snack World - May 2012 - New Snacks
Snack World - May 2012 - Products & Services
Snack World - May 2012 - 65
Snack World - May 2012 - Ad Index
Snack World - May 2012 - 67
Snack World - May 2012 - 68
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