Snack World - May 2014 - (Page 26)

STATE OF THE INDUSTRY REPORT P Going Cantina and Going Wild ut the restaurant in the bag. With many consumers eating out less frequently because they want to eat healthier or save money, tortilla chip manufacturers found a way to bring the dining experience into the home. "We're seeing more of thin, restaurant-style chips in the tortilla chip market," noted Joe Papiri, vice-president of sales and marketing, Snak King, City of Industry, CA. "We're seeing a nice growth in Cantina-style chips, or some call them 'Texas-style' chips." Snak King offers thin tortilla chips made from cooked corn or from masa flour. Both are critical for entry to this market. "You tend to get more of a lime flavor from the cooked corn tortilla chips," Mr. Papiri said. Herr Foods, Nottingham, PA, also offers Authentic Cantinastyle Tortilla chips. Its website notes, "If you want to taste a more authentic tortilla chip, you'll need a passport." One of the keys to success in the snack industry involves creating an eating experience that goes far beyond the tortilla chip, noted Anindita (Ann) Mukherjee, senior vice-president and chief marketing officer for PepsiCo's Frito-Lay division, during SNAXPO 2014 earlier this year. In many ways, Tostitos chips are more than just tortilla chips. They're positioned as an appetizer or as part of the meal occasion. Frito-Lay offers more BROUGHT TO YOU BY HEAT & CONTROL, J.R. SHORT, PRINTPACK, RUDOLPH FOODS AND GE CAPITAL 26 Snack World May 2014 www.sfa.org than 15 different styles of Tostitos tortilla chips accompanied by more than a dozen varieties of Tostitos dips and salsas. "In some cases, our Tostitos Cantina, which was the No. 1 innovation in food in 2013 - the fastest and biggest - because we had insight into understanding what today's millennials are eating when they're out in restaurants," Ms. Mukherjee observed. "They have more of a cantina experience. We created that experience because we know the demand that Tostitos competed in was in social gatherings when people came together - in restaurant environments. Creating demand experiences generates category growth." Frito-Lay has also brought the restaurant into the bag by partnering its Doritos brand with Taco Bell. Two years ago, the Mexican quickservice restaurant chain rolled out Doritos Locos Tacos (DLT) with a shell made from Nacho Cheese flavored Dorito Chips on the outside and Taco Bell taco shells on the inside. Then last year, Taco Bell added Cool Ranch and Fiery DLTs to its line. In supermarkets and other retail channels, Frito-Lay then rolled out DLT Nacho Cheese and Crunchy Taco Flavored Chips as well as DLT Cool Ranch and Crunchy Taco Flavored Chips. The varieties include two kinds of chips: either a Doritos Nacho Cheese or Cool http://www.sfa.org

Table of Contents for the Digital Edition of Snack World - May 2014

Snack World - May 2014