Snac World - August 2016 - (Page 20)
B&G Foods:
Innovating to Exceed Changing
Consumer Needs
BY KERRY LYNCH
A
t first glance, B&G Foods might not seem
like a household name, but look again. You
can probably find one of its many brands,
such as Green Giant, Pirate's Booty, Ortega, Mrs. Dash,
Cream of Wheat, New York Style or TrueNorth, in your
kitchen. B&G Foods continues to diversify its offerings by acquiring established brands and rejuvenating them. The company has used this model to
grow exponentially since 1996, acquiring more than
45 brands so far. The company remains nimble and
20
SNAC World August 2016 www.snacintl.org
innovative in order to take on new challenges while
managing a portfolio of well-known and well-loved
brands, some of which have been in business for
more than 120 years.
B&G Foods traces its roots back to 1889, with its
namesake brand originating from two families, Bloch
& Guggenheimer, who sold pickles, relish and other
condiments in New York City. In 1996, B&G Foods was
formed by an investment group who acquired the
Bloch & Guggenheimer, Burns & Ricker and New York
Style brands.
A publicly traded company since 2004, B&G Foods
is headquartered in Parsippany, NJ, and employs
about 2,000 people at its manufacturing facilities,
sales offices and other locations in the US, Canada
and Mexico.
Erin Lifeso, vice-president of marketing, helps drive
innovation to meet customer and consumer needs
within the company's snacks portfolio. "We pride
ourselves on being able to act like entrepreneurs
within our businesses, which promotes a close-knit,
collaborative environment," Ms. Lifeso said. "We strive
to bring the food we love and the brands we care
about to our customers and consumers as best as we
possibly can."
In her role, Ms. Lifeso manages the snacks portfolio
to drive sales growth through marketing and brand
development. She has been with the company since
2015 and focuses on B&G Foods' snack brands, including Pirate's Booty, Tings, Smart Puffs, New York Style,
TrueNorth, Old London, JJ Flats, New York Flatbreads
http://www.snacintl.org
Table of Contents for the Digital Edition of Snac World - August 2016
Snac World - August 2016
Table of Contents
LETTER FROM SFA - SNAC International Leading the Way
GMO Free: Supplier’s Perspective
News - Reasons millennials find snacking fulfilling
Consumers willing to pay extra for quality ingredients
GOVERNMENT AFFAIRS - Policy Outlook
LEGISLATIVE SUMMIT - Legislative Summit Brings Industry’s Voice to DC
BUSINESS MEMBER PROFILE - B&G Foods
ASSOCIATE MEMBER PROFILE - Leading with Innovation
CONVENIENCE STORE TRENDS - Victory in Variety
NEW SNACKS
PRODUCTS & SERVICES
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