Snac World - May 2017 - 26

STATE OF THE INDUSTRY
At SNAXPO 2017, Jared Koerten, senior food analyst,
Euromonitor International, reported that while veggie
chips are just a $2 billion market across the globe, it is
growing at about 11% per year.
"There is tremendous innovation in chips outside
those strictly made from potatoes. It has become a
free-for-all, especially with lentil or vegetable chips," Mr.
Vierhile said. "There are other products mixed in here
that are based on vegetables, like Frito-Lay's Sun Chips
Veggie Harvest, and lentils or beans included in Simply
Tostitos Black Bean Chips."
Transparent ingredient lists are important to
customers, and 79% agree it's important to recognize

the ingredients in snacks, according to Mintel's Salty
Snacks, US, April 2016 Executive Summary. Nearly
two-thirds of consumers believe snacks have too many
artificial ingredients.
" 'Processed' is becoming the most salient marker for
unhealthy foods, and it is represented by long ingredient lists as well as unpronounceable ingredients," said
Robertson Allen, PhD, consultant/food anthropologist,
The Hartman Group.
These snack alternatives are revitalizing the US snack
market and are favored by all generations because of
perceived nutritional benefits, according to the Packaged Facts report.
*

Top Other Salted Snacks Brands
Product
Other Salted Snacks

Dollar sales
($mil)

Unit Sales
(mil)

%Change

Volume Sales
(mil lb)

%Change

3,146.7

4.8%

893.9

4.3%

587.8

3.6%

General Mills Chex Mix

179.3

-13.6%

70.5

-16.1%

52.9

-13.6%

SunChips

179.2

-10.5%

61.2

-11.0%

29.0

-8.5%

Funyuns

175.4

6.0%

99.6

10.1%

20.2

5.6%

Cheetos Doritos

149.4

18.2%

23.8

14.5%

27.2

16.7%

Chester's

121.6

16.9%

83.5

15.9%

21.3

13.3%

Frito-Lay Variety Pack

100.7

-3.1%

15.1

-4.0%

17.4

-3.8%

Private Label

95.0

12.7%

44.2

12.6%

20.8

11.3%

Sensible Portions Garden
Veggie Straws

80.3

14.6%

21.8

15.7%

13.7

13.2%

Calbec Harvest Snaps

74.1

8.3%

40.8

11.0%

9.3

12.5%

Pirate's Booty

70.0

2.6%

17.8

1.0%

6.5

3.4%

Sunshine Cheez-It

66.7

22.5%

23.1

26.9%

13.9

12.9%

Munchies

61.2

-10.7%

20.6

-13.0%

11.8

-10.4%

Frito-Lay

57.5

9.4%

9.5

7.9%

15.5

6.1%

Utz

40.7

-11.1%

10.6

-6.5%

10.0

-15.0%

Terra

38.7

17.5%

9.6

16.1%

4.4

21.4%

Gardetto's

37.2

6.2%

13.0

7.7%

10.7

4.2%

Sensible Portions

31.0

14.0%

10.6

22.3%

3.8

12.0%

All Wise Products

22.2

5.0%

3.1

5.8%

4.6

4.4%

General Mills Chex Mix
Muddy Buddies

20.2

-28.1%

6.5

-30.5%

4.3

-28.5%

Beanitos

18.3

11.8%

6.2

11.9%

2.3

15.0%

SunChips Veggie Harvest

18.0

2,534.4%

6.5

2,308.8%

2.8

2,277.8%

Andy Capp's

17.3

4.2%

11.6

4.8%

3.8

4.8%

Sensible Portions Garden Veggie

15.0

17.5%

1.4

9.9%

2.6

17.8%

Source: IRI
Total US Multi-outlet
52 Weeks Ending 02-19-17
Note: Many companies may have multiple brand listings in the IRI data.

26

%Change

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