Snac World -- State of the Industry 2019 - 27
STATE OF THE INDUSTRY
TOP
BRAND
POTATO CHIPS
POTATO CHIPS BRANDS
Dollar Sales
($mil)
%
Change
Unit Sales
(mil)
%
Change
Volume
Sales
%
Change
(mil lb)
Total Potato Chips
$5,922.2
1.7%
2,634.2
1.4%
1,251.6
0.1%
Lay's
$1,691.3
-0.5%
683.0
-0.7%
343.8
-2.5%
Ruffles
$748.8
7.1%
279.1
5.6%
135.8
6.6%
Pringles
$633.0
9.4%
395.7
5.3%
134.8
4.4%
Private Label
$520.2
2.8%
321.5
4.9%
186.8
4.7%
Wavy Lay's
$463.4
-1.4%
161.8
-1.7%
97.5
-5.8%
Lay's Kettle Cooked
$242.0
2.4%
89.2
1.3%
44.4
1.5%
Cape Cod
$236.5
-4.2%
77.4
-2.8%
41.2
-3.2%
Utz
$188.9
-1.2%
85.9
-6.4%
40.5
-5.0%
Kettle
$173.8
-0.2%
64.9
1.3%
32.8
2.2%
Lay's Baked
$91.3
31.6%
32.0
31.7%
11.7
32.0%
Lay's Stax
$81.1
2.0%
71.2
4.5%
24.9
4.3%
Herr's
$58.0
-6.0%
25.9
-8.8%
13.0
-9.1%
Ruffles Baked
$56.9
12.4%
19.1
12.7%
7.5
12.7%
Wise
$56.2
2.7%
31.1
6.5%
12.9
0.6%
Pringles Snack Stacks
$44.3
-19.2%
8.8
-15.2%
5.0
-22.8%
Source: IRI
Total US Multi-outlet | 52 Weeks Ending 06-16-19 | Note: Many companies may have multiple brand listings in the IRI data.
Briones-Sanchez, vice-president of marketing, innovation, Campbell Snacks, Camden, NJ. "In reality, there is
a strong desire for balance. We've seen growth in both
permissible and indulgent categories."
Sometimes what isn't included is as important as
what is. Having package claims like "without artificial
ingredients" or "all natural" tops the list of desired attributes for snacks.
Limited-time offerings allow consumers to sample new snacks and producers to test ideas without
committing to additional shelf space. Herr Foods,
Nottingham, PA, co-branded with Baltimore-based
McCormick and launched Herr's Montreal Steak seasoned potato chips. Both were part of a summer grilling campaign, and results have more than met company expectations. "Our kettle chip line launched two
new flavors: Tailgate Taquitos and Truffle & Parmesan.
@DB*=:3
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These indulgent, limited-time flavors provide great opportunities for incremental displays in stores," said Bob
Clark, vice-president marketing, Herr Foods.
Potato chips with ridges and waves create a
bold sensory experience and pack a bigger crunch.
Hanover, PA-based Utz Quality Foods' Boulder
Canyon brand introduced wavy, thick kettle cut chips
cooked in avocado oil in a Malt Vinegar & Sea Salt
variety.
"We are also excited about the new items we have
launched, such as Utz Ridge Cut Potato Chips and
Smokin' Sweet Crab in our Utz Kettle Classics line," said
Kevin Brick, senior vice-president, marketing, Utz Quality
Foods.
Snack producers that walk the fine line between classic savory indulgence in a potato chip and better-for-you
attributes will find success in today's snack market.
2019 SNAC WORLD
27
Snac World -- State of the Industry 2019
Table of Contents for the Digital Edition of Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019
CONTENTS
SNAC LETTER - POWERING A DURABLE GROWTH STORY
NEW CHAIRMAN PROFILE - Strengthening Connections During Change
SNAC UPDATE - PUTTING IT TOGETHER
STATE OF THE INDUSTRY
STARTUPS - BREAKING OUT
OTHER SALTED SNACKS - PLANT Protein Power
TORTILLA CHIPS - Claim to FAME
POTATO CHIPS - A Balancing ACT
OTHER SNACKS - A Halo of HEALTH
SNACK MIXES - Commingling with CONVENIENCE
PRETZELS - HORIZON of Opportunity
CRACKERS - Taking a Healthy TURN
COOKIES - Permissible INDULGENCES
BARS - On Another LEVEL
CORN SNACKS - FUN Flavorful Formats
NUTS & SEEDS - Planting the SEED
CHEESE SNACKS - GET REAL
PORK RINDS - Proliferation of PORK
MEAT SNACKS - BEEFING Up the Flavor
POPCORN - Explosion of FLAVOR
PREPARED SNACKS - Innovation Through PORTABILITY
DIPS - DIPS that Delight
Products & Services
ADVERTISER INDEX
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - 2
Snac World -- State of the Industry 2019 - 3
Snac World -- State of the Industry 2019 - 4
Snac World -- State of the Industry 2019 - CONTENTS
Snac World -- State of the Industry 2019 - SNAC LETTER - POWERING A DURABLE GROWTH STORY
Snac World -- State of the Industry 2019 - 7
Snac World -- State of the Industry 2019 - NEW CHAIRMAN PROFILE - Strengthening Connections During Change
Snac World -- State of the Industry 2019 - SNAC UPDATE - PUTTING IT TOGETHER
Snac World -- State of the Industry 2019 - 10
Snac World -- State of the Industry 2019 - 11
Snac World -- State of the Industry 2019 - STATE OF THE INDUSTRY
Snac World -- State of the Industry 2019 - 13
Snac World -- State of the Industry 2019 - 14
Snac World -- State of the Industry 2019 - 15
Snac World -- State of the Industry 2019 - STARTUPS - BREAKING OUT
Snac World -- State of the Industry 2019 - 17
Snac World -- State of the Industry 2019 - 18
Snac World -- State of the Industry 2019 - 19
Snac World -- State of the Industry 2019 - OTHER SALTED SNACKS - PLANT Protein Power
Snac World -- State of the Industry 2019 - 21
Snac World -- State of the Industry 2019 - 22
Snac World -- State of the Industry 2019 - TORTILLA CHIPS - Claim to FAME
Snac World -- State of the Industry 2019 - 24
Snac World -- State of the Industry 2019 - 25
Snac World -- State of the Industry 2019 - POTATO CHIPS - A Balancing ACT
Snac World -- State of the Industry 2019 - 27
Snac World -- State of the Industry 2019 - OTHER SNACKS - A Halo of HEALTH
Snac World -- State of the Industry 2019 - 29
Snac World -- State of the Industry 2019 - SNACK MIXES - Commingling with CONVENIENCE
Snac World -- State of the Industry 2019 - 31
Snac World -- State of the Industry 2019 - PRETZELS - HORIZON of Opportunity
Snac World -- State of the Industry 2019 - 33
Snac World -- State of the Industry 2019 - CRACKERS - Taking a Healthy TURN
Snac World -- State of the Industry 2019 - 35
Snac World -- State of the Industry 2019 - COOKIES - Permissible INDULGENCES
Snac World -- State of the Industry 2019 - 37
Snac World -- State of the Industry 2019 - BARS - On Another LEVEL
Snac World -- State of the Industry 2019 - 39
Snac World -- State of the Industry 2019 - CORN SNACKS - FUN Flavorful Formats
Snac World -- State of the Industry 2019 - 41
Snac World -- State of the Industry 2019 - NUTS & SEEDS - Planting the SEED
Snac World -- State of the Industry 2019 - 43
Snac World -- State of the Industry 2019 - CHEESE SNACKS - GET REAL
Snac World -- State of the Industry 2019 - 45
Snac World -- State of the Industry 2019 - PORK RINDS - Proliferation of PORK
Snac World -- State of the Industry 2019 - 47
Snac World -- State of the Industry 2019 - MEAT SNACKS - BEEFING Up the Flavor
Snac World -- State of the Industry 2019 - 49
Snac World -- State of the Industry 2019 - POPCORN - Explosion of FLAVOR
Snac World -- State of the Industry 2019 - 51
Snac World -- State of the Industry 2019 - PREPARED SNACKS - Innovation Through PORTABILITY
Snac World -- State of the Industry 2019 - 53
Snac World -- State of the Industry 2019 - DIPS - DIPS that Delight
Snac World -- State of the Industry 2019 - 55
Snac World -- State of the Industry 2019 - Products & Services
Snac World -- State of the Industry 2019 - 57
Snac World -- State of the Industry 2019 - 58
Snac World -- State of the Industry 2019 - ADVERTISER INDEX
Snac World -- State of the Industry 2019 - 60
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