Snac World -- State of the Industry 2019 - 31

STATE OF THE INDUSTRY

TOP

SNACK MIXES

SNACK MIX BRANDS

BRAND

Dollar Sales
($mil)

%
Change

Unit Sales
(mil)

%
Change

Volume
Sales

%
Change

(mil lb)

Total Nutritional Snacks/Trail Mixes

$977.5

1.0%

231.6

2.6%

186.2

-1.5%

Private Label

$538.3

0.9%

111.8

1.7%

116.7

-2.7%

Planters NUTrition

$34.7

10.5%

7.8

51.2%

3.4

13.6%

Kar's

$29.2

3.6%

3.4

1.0%

10.8

4.5%

Orchard Valley Harvest

$28.3

23.8%

8.0

11.6%

2.4

15.8%

Second Nature

$22.7

-8.3%

4.1

-9.3%

3.3

-8.0%

Sahale Snacks

$20.2

37.8%

8.0

65.3%

1.3

37.1%

Planters

$18.0

8.9%

5.1

11.2%

3.2

9.5%

Reese's

$16.2

-27.0%

6.2

-25.8%

1.9

-23.9%

Southern Style Nuts

$16.1

2.7%

1.8

1.5%

3.8

0.2%

General Mills Chex Mix

$14.5

-9.2%

6.8

-6.0%

3.8

-8.3%

Source: IRI
Total US Multi-outlet | 52 Weeks Ending 06-16-19 | Note: Many companies may have multiple brand listings in the IRI data.

International. "Nut clusters made with premium ingredients and marketed as more gourmet may be
relevant to this trend."
Sahale Snacks, Tukwila, WA, created gourmet nut
clusters with caramel drizzled on top. The company
reported more than $20 million in sales in the US
snack market with 37.8% growth over the past 52
weeks ending June 16, 2019, according to IRI. The
company embraced the experiential trend, offering
to "take consumers on a taste journey," according to
its website, with flavors like Banana Rum Pecan and
Korean BBQ Almonds.
Innovation in product development such as global
flavors, packaging and marketing drive the market,
according to the Mordor report. Packaging of snack
mixes in small, portable and easy-to-carry packs
actually influence sales.
Innova Market Insights lists "Discovery: The
Adventurous Consumer" as a Top 10 Trend for 2019.
Innovation with snack mixes may engage consumers
in new ways by producing taste profiles that excite the
senses creating novel snacking adventures.
"Snack mixes that include dehydrated cheese may

@DB*=:3
BD@
;;7D4;

appeal as a new product offering, because it is a real
food, not fake, and offers protein to the mix," said
Kara Nielsen, vice-president, trends and marketing,
CCD Innovation.

2019 SNAC WORLD

31



Snac World -- State of the Industry 2019

Table of Contents for the Digital Edition of Snac World -- State of the Industry 2019

Snac World -- State of the Industry 2019
CONTENTS
SNAC LETTER - POWERING A DURABLE GROWTH STORY
NEW CHAIRMAN PROFILE - Strengthening Connections During Change
SNAC UPDATE - PUTTING IT TOGETHER
STATE OF THE INDUSTRY
STARTUPS - BREAKING OUT
OTHER SALTED SNACKS - PLANT Protein Power
TORTILLA CHIPS - Claim to FAME
POTATO CHIPS - A Balancing ACT
OTHER SNACKS - A Halo of HEALTH
SNACK MIXES - Commingling with CONVENIENCE
PRETZELS - HORIZON of Opportunity
CRACKERS - Taking a Healthy TURN
COOKIES - Permissible INDULGENCES
BARS - On Another LEVEL
CORN SNACKS - FUN Flavorful Formats
NUTS & SEEDS - Planting the SEED
CHEESE SNACKS - GET REAL
PORK RINDS - Proliferation of PORK
MEAT SNACKS - BEEFING Up the Flavor
POPCORN - Explosion of FLAVOR
PREPARED SNACKS - Innovation Through PORTABILITY
DIPS - DIPS that Delight
Products & Services
ADVERTISER INDEX
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - 2
Snac World -- State of the Industry 2019 - 3
Snac World -- State of the Industry 2019 - 4
Snac World -- State of the Industry 2019 - CONTENTS
Snac World -- State of the Industry 2019 - SNAC LETTER - POWERING A DURABLE GROWTH STORY
Snac World -- State of the Industry 2019 - 7
Snac World -- State of the Industry 2019 - NEW CHAIRMAN PROFILE - Strengthening Connections During Change
Snac World -- State of the Industry 2019 - SNAC UPDATE - PUTTING IT TOGETHER
Snac World -- State of the Industry 2019 - 10
Snac World -- State of the Industry 2019 - 11
Snac World -- State of the Industry 2019 - STATE OF THE INDUSTRY
Snac World -- State of the Industry 2019 - 13
Snac World -- State of the Industry 2019 - 14
Snac World -- State of the Industry 2019 - 15
Snac World -- State of the Industry 2019 - STARTUPS - BREAKING OUT
Snac World -- State of the Industry 2019 - 17
Snac World -- State of the Industry 2019 - 18
Snac World -- State of the Industry 2019 - 19
Snac World -- State of the Industry 2019 - OTHER SALTED SNACKS - PLANT Protein Power
Snac World -- State of the Industry 2019 - 21
Snac World -- State of the Industry 2019 - 22
Snac World -- State of the Industry 2019 - TORTILLA CHIPS - Claim to FAME
Snac World -- State of the Industry 2019 - 24
Snac World -- State of the Industry 2019 - 25
Snac World -- State of the Industry 2019 - POTATO CHIPS - A Balancing ACT
Snac World -- State of the Industry 2019 - 27
Snac World -- State of the Industry 2019 - OTHER SNACKS - A Halo of HEALTH
Snac World -- State of the Industry 2019 - 29
Snac World -- State of the Industry 2019 - SNACK MIXES - Commingling with CONVENIENCE
Snac World -- State of the Industry 2019 - 31
Snac World -- State of the Industry 2019 - PRETZELS - HORIZON of Opportunity
Snac World -- State of the Industry 2019 - 33
Snac World -- State of the Industry 2019 - CRACKERS - Taking a Healthy TURN
Snac World -- State of the Industry 2019 - 35
Snac World -- State of the Industry 2019 - COOKIES - Permissible INDULGENCES
Snac World -- State of the Industry 2019 - 37
Snac World -- State of the Industry 2019 - BARS - On Another LEVEL
Snac World -- State of the Industry 2019 - 39
Snac World -- State of the Industry 2019 - CORN SNACKS - FUN Flavorful Formats
Snac World -- State of the Industry 2019 - 41
Snac World -- State of the Industry 2019 - NUTS & SEEDS - Planting the SEED
Snac World -- State of the Industry 2019 - 43
Snac World -- State of the Industry 2019 - CHEESE SNACKS - GET REAL
Snac World -- State of the Industry 2019 - 45
Snac World -- State of the Industry 2019 - PORK RINDS - Proliferation of PORK
Snac World -- State of the Industry 2019 - 47
Snac World -- State of the Industry 2019 - MEAT SNACKS - BEEFING Up the Flavor
Snac World -- State of the Industry 2019 - 49
Snac World -- State of the Industry 2019 - POPCORN - Explosion of FLAVOR
Snac World -- State of the Industry 2019 - 51
Snac World -- State of the Industry 2019 - PREPARED SNACKS - Innovation Through PORTABILITY
Snac World -- State of the Industry 2019 - 53
Snac World -- State of the Industry 2019 - DIPS - DIPS that Delight
Snac World -- State of the Industry 2019 - 55
Snac World -- State of the Industry 2019 - Products & Services
Snac World -- State of the Industry 2019 - 57
Snac World -- State of the Industry 2019 - 58
Snac World -- State of the Industry 2019 - ADVERTISER INDEX
Snac World -- State of the Industry 2019 - 60
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