STATE OF THE INDUSTRY TOP BARS SNACK BAR BRANDS BRAND Dollar Sales ($mil) % Change Unit Sales (mil) % Change Volume Sales % Change (mil lb) Total Snack Bars/Granola Bars $5,440.0 2.7% 1,692.0 -2.4% 807.3 0.3% Total Nutritional Health Value Bars $275.3 6.0% 825.3 -1.9% 293.9 2.8% CLIF Bar $360.4 5.1% 110.5 -5.2% 55.5 5.3% Atkins $213.0 31.8% 27.0 26.3% 17.3 30.0% Nature Valley Protein $142.1 -4.5% 29.0 -6.5% 21.6 -3.4% Rx Bar $125.3 58.3% 37.6 30.0% 7.9 64.8% Pure Protein $107.1 4.6% 23.0 -2.0% 10.7 5.3% $1,461.2 -4.7% 447.9 -5.2% 301.9 -4.8% Nature Valley $284.4 -2.8% 73.7 -1.0% 66.4 -1.6% Quaker Chewy $251.8 3.9% 75.8 2.1% 58.6 5.1% Nature Valley Sweet & Salty Nut $233.3 -8.3% 68.3 -4.7% 44.7 -10.1% Private Label $127.8 -10.2% 54.5 -14.4% 35.0 -7.7% Sunbelt Bakery $81.7 -4.9% 35.1 -5.7% 22.4 -6.3% $1,211.5 5.1% 414.1 -0.2% 210.1 4.6% Kellogg's Rice Krispies Treats $243.1 2.1% 73.1 -2.2% 47.8 -0.5% Larabar $173.7 0.1% 76.7 -12.4% 17.4 1.1% Kellogg's Nutri Grain Bars $163.3 0.5% 49.6 5.5% 41.7 0.9% Private Label $150.8 25.1% 63.3 17.4% 44.4 26.6% KIND $65.1 28.8% 16.5 20.5% 8.2 27.2% Total Granola Bars Total Breakfast Snack Bars Source: IRI Total US Multi-outlet | 52 Weeks Ending 06-16-19 | Note: Many companies may have multiple brand listings in the IRI data. bars to reflect regional flavors. Minneapolis-based General Mills' Nature Valley Three Layer Bar with Almond Butter & Chocolate offers a permissible indulgence in a bar format. Channels matter when it comes to bar sales. More than 9% of snack bars were purchased online, according to IRI snacking survey data. Producers must meet the consumer where they are with the right product and pack size to meet their needs in the moment. "Channels are proliferating to make life easier for consumers, and that's a good thing. Quest innovates with different products and with different pack sizes @DB*=:3 BD@ ;;7D4; 9.2% of snack bars were purchased online in 2018-19. IRI to meet these needs," Ms. Ginestro said. "The same person shopping in a club store has a very different volume need and expectation than when they're running through an airport." 2019 SNAC WORLD 39