Snac World -- State of the Industry 2019 - 51

STATE OF THE INDUSTRY

TOP

POPCORN

POPCORN SNACK BRANDS

BRAND

Dollar Sales
($mil)

%
Change

Unit Sales
(mil)

%
Change

Volume
Sales

%
Change

(mil lb)

Total RTE Popcorn/Caramel Corn

$1,173.7

4.3%

411.2

0.6%

173.6

-0.2%

Smartfood

$297.5

6.3%

113.9

5.6%

44.3

5.5%

SkinnyPop

$199.2

7.3%

54.0

4.7%

20.5

6.6%

Angie's Boom Chicka Pop

$120.6

12.3%

36.5

7.5%

14.5

15.8%

Private Label

$82.5

3.1%

36.8

-3.6%

15.3

-23.6%

SkinnyPop SkinnyPack

$49.5

12.2%

9.7

9.9%

2.4

9.9%

Smartfood Delight

$45.6

-18.7%

14.2

-21.4%

4.9

-20.8%

Popcorn Indiana

$43.8

17.6%

11.7

5.8%

6.7

7.3%

Crunch N Munch

$28.6

3.2%

22.2

3.4%

9.0

7.9%

G H Cretors

$25.9

15.6%

6.1

10.0%

5.5

23.3%

Cracker Jack

$22.9

-0.9%

13.1

-9.7%

4.3

-6.4%

Jay's Oke Doke

$19.5

48.2%

7.5

44.9%

3.2

42.3%

Wise

$16.8

-0.8%

8.9

1.5%

2.8

-6.9%

Gourmet Select

$16.6

-5.6%

3.3

-6.2%

3.8

-5.8%

Popcornopolis

$11.3

4.7%

2.1

2.7%

1.2

-9.3%

Signature Brands

$10.6

-54.7%

2.2

-54.4%

3.4

-53.0%

Source: IRI
Total US Multi-outlet | 52 Weeks Ending 06-16-19 | Note: Many companies may have multiple brand listings in the IRI data.

ticated palate of consumers, which led to the creation
of our Salt of the Earth line, including products like
Golden Turmeric Sea Salt and Vanilla Bean Sea Salt,"
said Phil Fox, executive chef, Popcornopolis. "Flavor
innovations are where we shine. We've had success
with Hot Cocoa & Marshmallow and Snickerdoodle
Popcorn, both of which perfectly capture the flavor of
these wintertime treats remixed into delicious and addicting gourmet popcorn flavors."
Innovation is vital to staying ahead of the curve.
Driven by pop-culture trends, Popcornopolis recently launched its Unicorn Popcorn and Americorn.
Americorn is a vanilla-flavored caramel corn made with
patriotic colors.
"Unicorn Popcorn has been a fast favorite of children
and the young at heart. Formulated with premium ingredients that capture sweetness, fantasy and fun in

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every bite, each crunchy kernel is a candy-sweet treat
with fruity natural flavors, lemony frosting and the hues
of pastel rainbows," Mr. Fox said.
Popcorn producers are playing with a variety of creative sweet and salty flavors. Some include two flavor
options in one bag. For example, Lake Forest, IL-based
The Popcorn Factory's new Kettle Krave offers Buffalo
Wings and Creamy Ranch flavors in one package.
"These pop-up food experiences create excitement
and reach consumers in new places. While they may
not increase volume, they do create brand awareness,
drive brand equity and engage consumers with the
products," said Jared Koerten, industry manager, food
and nutrition, Euromonitor International.
By capitalizing on annual experiences and holidays,
and by becoming a daily go-to permissible indulgence,
popcorn's popularity will continue to rise.

2019 SNAC WORLD

51



Snac World -- State of the Industry 2019

Table of Contents for the Digital Edition of Snac World -- State of the Industry 2019

Snac World -- State of the Industry 2019
CONTENTS
SNAC LETTER - POWERING A DURABLE GROWTH STORY
NEW CHAIRMAN PROFILE - Strengthening Connections During Change
SNAC UPDATE - PUTTING IT TOGETHER
STATE OF THE INDUSTRY
STARTUPS - BREAKING OUT
OTHER SALTED SNACKS - PLANT Protein Power
TORTILLA CHIPS - Claim to FAME
POTATO CHIPS - A Balancing ACT
OTHER SNACKS - A Halo of HEALTH
SNACK MIXES - Commingling with CONVENIENCE
PRETZELS - HORIZON of Opportunity
CRACKERS - Taking a Healthy TURN
COOKIES - Permissible INDULGENCES
BARS - On Another LEVEL
CORN SNACKS - FUN Flavorful Formats
NUTS & SEEDS - Planting the SEED
CHEESE SNACKS - GET REAL
PORK RINDS - Proliferation of PORK
MEAT SNACKS - BEEFING Up the Flavor
POPCORN - Explosion of FLAVOR
PREPARED SNACKS - Innovation Through PORTABILITY
DIPS - DIPS that Delight
Products & Services
ADVERTISER INDEX
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - 2
Snac World -- State of the Industry 2019 - 3
Snac World -- State of the Industry 2019 - 4
Snac World -- State of the Industry 2019 - CONTENTS
Snac World -- State of the Industry 2019 - SNAC LETTER - POWERING A DURABLE GROWTH STORY
Snac World -- State of the Industry 2019 - 7
Snac World -- State of the Industry 2019 - NEW CHAIRMAN PROFILE - Strengthening Connections During Change
Snac World -- State of the Industry 2019 - SNAC UPDATE - PUTTING IT TOGETHER
Snac World -- State of the Industry 2019 - 10
Snac World -- State of the Industry 2019 - 11
Snac World -- State of the Industry 2019 - STATE OF THE INDUSTRY
Snac World -- State of the Industry 2019 - 13
Snac World -- State of the Industry 2019 - 14
Snac World -- State of the Industry 2019 - 15
Snac World -- State of the Industry 2019 - STARTUPS - BREAKING OUT
Snac World -- State of the Industry 2019 - 17
Snac World -- State of the Industry 2019 - 18
Snac World -- State of the Industry 2019 - 19
Snac World -- State of the Industry 2019 - OTHER SALTED SNACKS - PLANT Protein Power
Snac World -- State of the Industry 2019 - 21
Snac World -- State of the Industry 2019 - 22
Snac World -- State of the Industry 2019 - TORTILLA CHIPS - Claim to FAME
Snac World -- State of the Industry 2019 - 24
Snac World -- State of the Industry 2019 - 25
Snac World -- State of the Industry 2019 - POTATO CHIPS - A Balancing ACT
Snac World -- State of the Industry 2019 - 27
Snac World -- State of the Industry 2019 - OTHER SNACKS - A Halo of HEALTH
Snac World -- State of the Industry 2019 - 29
Snac World -- State of the Industry 2019 - SNACK MIXES - Commingling with CONVENIENCE
Snac World -- State of the Industry 2019 - 31
Snac World -- State of the Industry 2019 - PRETZELS - HORIZON of Opportunity
Snac World -- State of the Industry 2019 - 33
Snac World -- State of the Industry 2019 - CRACKERS - Taking a Healthy TURN
Snac World -- State of the Industry 2019 - 35
Snac World -- State of the Industry 2019 - COOKIES - Permissible INDULGENCES
Snac World -- State of the Industry 2019 - 37
Snac World -- State of the Industry 2019 - BARS - On Another LEVEL
Snac World -- State of the Industry 2019 - 39
Snac World -- State of the Industry 2019 - CORN SNACKS - FUN Flavorful Formats
Snac World -- State of the Industry 2019 - 41
Snac World -- State of the Industry 2019 - NUTS & SEEDS - Planting the SEED
Snac World -- State of the Industry 2019 - 43
Snac World -- State of the Industry 2019 - CHEESE SNACKS - GET REAL
Snac World -- State of the Industry 2019 - 45
Snac World -- State of the Industry 2019 - PORK RINDS - Proliferation of PORK
Snac World -- State of the Industry 2019 - 47
Snac World -- State of the Industry 2019 - MEAT SNACKS - BEEFING Up the Flavor
Snac World -- State of the Industry 2019 - 49
Snac World -- State of the Industry 2019 - POPCORN - Explosion of FLAVOR
Snac World -- State of the Industry 2019 - 51
Snac World -- State of the Industry 2019 - PREPARED SNACKS - Innovation Through PORTABILITY
Snac World -- State of the Industry 2019 - 53
Snac World -- State of the Industry 2019 - DIPS - DIPS that Delight
Snac World -- State of the Industry 2019 - 55
Snac World -- State of the Industry 2019 - Products & Services
Snac World -- State of the Industry 2019 - 57
Snac World -- State of the Industry 2019 - 58
Snac World -- State of the Industry 2019 - ADVERTISER INDEX
Snac World -- State of the Industry 2019 - 60
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