SNAC World - Official State of the Industry 2020 - 16

OTHER SALTED SNACKS

STATE OF THE INDUSTRY

FINDING
the Right Mix

Typically, this cate
category is driven by consumers seeking
clean labels, natural products and health
more nutrition, cle
attributes.
utes. However,
Howev there was nothing typical about this
H
coronavirus (COVID-19). In the other salted
year, thanks to co
snacks
ks seg
segment, some of the more familiar brands like
Deerfield, Ill.-based Mondelez Ritz brands saw significant
dollar sales for products that evoked nostalgia for
consumers. Shifting consumer snacking and shopping behaviors underscore the importance of
balanced innovation, considering both indulgence and health to satisfy all snack needs.
"While the BFY category slowed at the
start of the pandemic, the desire for healthier, natural
products continues to drive new interest in this segment.
Recent trends are more favorable for healthier snacking
options, and the segment overall remains strong," said Bill
Blubaugh, senior vice president, marketing, Utz Quality
Foods, Hanover, Pa.
Plant-based food is one of the hottest trends in the
market. When comparing the average annual growth between 2018 and 2019, the categories that offered plantbased snacks saw the most progress, according to an
Innova Market Insights survey/data/analysis.
Frito-Lay, Plano, Texas, leveraged the growing preference
for plant-based snacks to innovate better-for-you offerings
with its customers in mind. Their Off the Eaten Path brand,
including Veggie Crisps and Puffs, increased dollar sales,
according to the IRI data. Off the Eaten Path Veggie Crisps
are made with 'plant-powered' rice, peas and black beans.
"Plant-based snacks are moving center stage, and we
are focused on these product bases and the creation of
new plant-based seasonings," said Matt Colford, director of
marketing and strategic selling, North America, Old Dutch
Foods, Roseville, Minn. "We plan to launch a new brand
platform in hopes of riding plant-based momentum and to
Selects brand features Veg-ables! snacks made in fun
address evolving demands beyond the core.
shapes that feature several nutrients extracted from
Nottingham, Pa.-based Herr Foods' Good Natured
whole vegetables like spinach, carrots and tomatoes.
"Much of our recent innovation is focused around
flavor options, base variations and pack sizes," said Jim
Herr, senior vice president of marketing and R&D, Herr
2018-2019 2019-2020 Foods. "This includes a refresh of our BFY line Good
Natured Selects with updated packaging, new prodDollar sales this 52-weeks compared
ucts, and better ingredients on the core items."
$13.8
$25.9
to the same period last year ($mil)
Hanover, Pa.-based Utz Quality Foods' Good Health
brands product line experienced strong growth. The
brand features snacks such as jalapeño-flavored Veggie
An increase of
87.6%
Straws, Veggie Stix and Veggie Chips.

OFF THE EATEN PATH

SNAC WORLD 2020

SNAC World - Official State of the Industry 2020

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