SNAC World - Official State of the Industry 2020 - 19
STATE OF THE INDUSTRY
TOP
POTATO CHIPS
POTATO CHIP BRANDS
Volume
Sales
Unit Sales
($mil)
%
Change
(mil)
%
Change
Total Potato Chips
$6,342.2
7.3%
2,715.3
3.2%
1,318.1
5.6%
Lay's
$1,871.4
10.5%
702.3
2.7%
369.4
7.3%
Ruffles
$804.4
9.5%
278.0
1.7%
146.3
9.5%
Pringles
$660.6
5.5%
406.5
4.6%
140.0
4.7%
Private Label
$556.2
7.4%
346.4
8.3%
199.6
9.2%
Wavy Lay's
$395.8
-14.5%
139.4
-13.9%
80.8
-17.2%
Cape Cod
$261.6
10.6%
82.8
7.0%
45.8
11.2%
Lay's Kettle Cooked
$243.8
0.7%
87.6
-1.8%
43.5
-1.9%
Utz
$214.9
13.9%
92.1
7.2%
45.3
11.9%
Kettle
$206.5
18.4%
75.3
15.8%
39.2
19.2%
Lay's Stax
$81.9
0.9%
68.4
-4.0%
23.9
-4.2%
Lay's Oven Baked
$78.8
-13.5%
26.9
-14.9%
10.0
-14.8%
Wise
$61.1
9.2%
34.8
12.5%
13.5
4.7%
Herr's
$59.4
2.4%
25.5
-1.5%
13.3
2.4%
Ruffles Oven Baked
$57.7
1.3%
19.0
-0.5%
7.4
-0.5%
Pringles Snack Stacks
$50.2
13.0%
10.0
13.4%
5.7
14.3%
BRAND
Dollar Sales
(mil lb)
%
Change
Source: IRI
Total US Multi-outlet | 52 Weeks Ending 06-14-20 | Note: Many companies may have multiple brand listings in the IRI data.
with the better-for-you attributes that consumers demand. However, great taste is primarily what keeps
snackers coming back for more.
"Herr Foods launched several new items this year,
but the most exciting currently is our Herr's Flavor Mix
potato chips," said Jim E. Herr, senior vice president of
marketing and R&D, Herr Foods, Inc., Nottingham, Pa.
Herr's new Flavor Mix varieties include Cheddar and
Sour Cream and Onion; Barbecue and Salt and Vinegar;
and Red Hot and Honey Barbecue.
Since the start of 2020, Wise Food has seen tremendous growth in the company's portfolio, noted
Guillermo Aponte, chief executive officer, Wise Foods
Inc., Berwick, Pa.
"We delayed our innovation launches until the second
semester in order to focus on the production and distribution of our core products," he said. "Stronger emphasis will be placed on variety packs to appeal to the
new consumption occasions and party sizes. We plan
to launch bold, new flavors in all Wise snack categories,
including potato chips."
Limited-time offerings (LTOs) allow producers to get
creative with new products and flavors for short periods and test consumer appeal. Campbell's Cape Cod
Summer Limited Edition potato chips were introduced
as a chip-beer pairing in partnership with Sam Adams.
In July, Frito-Lay, Plano, Texas, launched Lay's Flavor
Icons, a new line of limited-batch potato chips inspired
by dishes served at restaurants across the nation.
"The new restaurant-inspired Lay's may just offer the
best of both worlds in the current environment," said
Jen Crichton, brand communications director, Frito-Lay.
Going forward, value will play a critical role, especially depending on economic recovery. However, people
will still want to treat themselves to little indulgences to
feel better.
2020 SNAC WORLD
19
SNAC World - Official State of the Industry 2020
Table of Contents for the Digital Edition of SNAC World - Official State of the Industry 2020
SNAC World - Official State of the Industry 2020 - 1
SNAC World - Official State of the Industry 2020 - 1
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