SNAC World - Official State of the Industry 2020 - 35

STATE OF THE INDUSTRY

TOP

NUTS & SEEDS

NUT & SEED BRANDS
Volume
Sales

Unit Sales

($mil)

%
Change

(mil)

%
Change

Total Snack Nuts

$4,327.9

2.4%

884.6

-1.8%

716.2

1.5%

Private Label

$1,678.0

10.3%

301.6

7.7%

290.7

9.1%

Planters

$766.4

-0.2%

150.7

-2.4%

141.8

-2.7%

Wonderful

$652.1

-1.5%

97.5

-9.5%

69.5

-9.7%

Blue Diamond

$489.4

0.3%

88.1

-0.2%

61.9

2.9%

Emerald

$101.0

-2.4%

32.8

-0.7%

10.6

0.6%

Hampton Farms

$71.2

-0.3%

23.2

-3.4%

38.7

0.7%

Planters Nutrition

$50.0

-14.3%

8.5

-14.5%

4.9

-16.6%

Total Sunflower/Pumpkin Seeds

$217.2

0.7%

110.8

-2.2%

45.3

-1.8%

David

$62.7

8.7%

32.5

5.5%

14.1

2.9%

Private Label

$53.6

11.6%

22.0

6.9%

11.8

11.7%

Good Sense

$11.6

17.6%

4.8

16.6%

2.5

18.1%

Frito-Lay

$11.5

-2.8%

20.3

-8.9%

2.4

-8.1%

Big's

$8.5

-4.6%

4.3

-10.8%

1.4

-9.0%

Spitz

$5.7

-4.9%

3.4

-6.6%

1.4

-5.3%

Big's Vlasic

$4.7

-2.6%

3.0

-6.4%

1.0

-3.9%

BRAND

Dollar Sales

(mil lb)

%
Change

Source: IRI
Total US Multi-outlet | 52 Weeks Ending 06-14-20 | Note: Many companies may have multiple brand listings in the IRI data.

on the role of e-commerce vs. in-store
can help national nut brands benefit
the category," Ms. Lyons Wyatt said.
"Producers should launch innovation
that is differentiated and priced to win
with consumers."
Positioning individual, single-serve
sizes as portion-controlled rather than
on-the-go may appeal to consumers
who are concerned about weight
control or other dietary issues. While
large pack sizes are important for
value and feeding the whole family,
it's not always easy or convenient to
measure and serve snacks from bulk
packaging.
"Companies will do well to consider
a balanced approach. Offering simpler

snacks in portion-controlled packaging
will resonate across categories," said
Kara Nielsen, director, WGSN Food &
Drink, WGSN.
For example, Kraft Heinz' Planters
brands, based in Chicago, IL, introduced new packaging innovation in
June. New Planters Pop & Pour nuts,
which come in a personal snack container complete with a re-sealable
snap-top lid and fits into cup holders
and backpacks, are available in five
varieties.
Emphasizing "plant-powered" protein
claims for nuts and seeds is a good
strategy for producers. Positioning
products for health and wellness will
impact growth.

2020 SNAC WORLD

35



SNAC World - Official State of the Industry 2020

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SNAC World - Official State of the Industry 2020 - 1
SNAC World - Official State of the Industry 2020 - 1
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