SNAC World - Official State of the Industry 2020 - 38
PORK RINDS
STATE OF THE INDUSTRY
PEAK
A
As with ot
other snacks, there was an uptick in pork rind
March as consumers filled their shopping carts.
sales in M
However, tthis category had been doing well pre-pandemHowever
increasing growth by 12.9% over the past three years,
ic, increas
according to Packaged Facts' "US Food Market Outlook
2020" report, updated in June. Pork rinds were considered a standout salty snack performer on a percentage
basis, though from a relatively small base.
"This pandemic has been unprecedented. We were able
to maintain strong inventories for pork rinds," said Mark
Singleton, vice president of sales and marketing, Rudolph
Foods, Dallas. "Consistent supply was key, and it still is as
we continue to work closely with our supply chain."
In March, consumers ate what they wanted, and most
were not as concerned about health benefits from their food.
As uncertain times persist, people will seek indulgent snacks
as a way to treat themselves.
Concerns about cities reopening and potential for a coronavirus (COVID-19) resurgence will impact consumer interest
in health and wellness, and trends for healthier snacks will
continue. Pork rinds are perceived as both indulgent and a
better-for-you snack alternative.
"Keto is still 'neato,'" Mr. Singleton added. "As people return to some version of their previous lives, their health goals
will be a part of that."
The category has benefited from current dieting trends.
Pork rinds are permissible on several popular diets including
keto, Atkins and paleo, which opened up an entire demographic for producers. Pork rinds are gluten-free and made
with clean, simple ingredients. They contain zero carbs and
trans-fat, and they are packed with protein.
"Consumers are still driven by health concerns and relevant claims, and they continue to be enamored with protein,"
said Tom Vierhile, vice president, strategic insights, North
America, Innova Market Insights.
A 2019 Innova survey reports that nearly one-third of
PRIVATE LABEL
Dollar sales this 52-weeks compared
to the same period last year ($mil)
An increase of
38
SNAC WORLD 2020
2018-2019
2019-2020
$3.0
$5.7
91.3%
OF
POPULARITY
SNAC World - Official State of the Industry 2020
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