SNAC World - Official State of the Industry 2020 - 8
MASTER
OF REINVENTION
SNAC Chairman Rob Sarlls brings
collaboration and innovation to the forefront.
by Joanie Spencer
W
While the world is in a st
state of upheaval, associations
in every industry have go
gone back to the drawing
g
key issues businesses are facing
board to identify the ke
pandemic. In this
during
uring the coronaviru
coronavirus (COVID-19)
(C
constant
change, one thing is for
state
ate of seemingly const
co
certain: SNAC International can count on Rob Sarlls,
president and CEO of Wyandot Snacks, Marion,
Ohio, and SNAC's 2020 chairman of the board.
He's an innovator focused on disruption, change
and innovation, which is just what the industry
needs right now.
"The disaster - the chaos, the pause - is giving
everyone an opportunity at SNAC to think about
how to service the needs of the industry and our
members in a different way," Mr. Sarlls said. "That's
what you're supposed to do when disaster strikes:
get creative."
With more than 25 years in the food, beverage
and agribusiness industries, Mr. Sarlls has focused
on innovation and change for much of his career.
When he joined Wyandot in 2015, one of his first
orders of business was to reform the company's
strategic plan to focus almost completely on co-
8
SNAC WORLD 2020
manufacturing better-for-you (BFY) snacks.
Despite recent consumer upheavals, BFY
remains the wave of the future; for snack
manufacturers, it's where the innovation lives. And
Mr. Sarlls is on a mission to bring the two together.
"The pace and nature of change is no longer
just about better taste, healthier ingredients and
savvy manufacturing," he said. "In 2020 we're
seeing first-hand how important it is to understand
what drive these changes. Our industry must
increasingly look fast-forward and anticipate as
well as respond to them."
Mr. Sarlls takes the passion that he brings to
Wyandot every day and applies it to his work at
SNAC International with a goal to position SNAC as
a one-stop-shop for every type of snack producer,
especially emerging brands and incubators.
"SNAC International is uniquely positioned to
ensure we are the first call for the emerging betterfor-you snack business," he said. "Who better
to address recent disruptions and help change
business templates going forward? Continuous
- not just continuing - education is critical.
STATE OF THE INDUSTRY
SNAC World - Official State of the Industry 2020
Table of Contents for the Digital Edition of SNAC World - Official State of the Industry 2020
SNAC World - Official State of the Industry 2020 - 1
SNAC World - Official State of the Industry 2020 - 1
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