Snac World - Official State of the Industry 2021 - 32

OTHER SALTED SNACKS
STATE OF THE INDUSTRY
JUST LIKE
NO OTHER
Rampant innovation propels sales of Other Salted Snacks.
W
When it comes to Other Salted Snacks, this category
just wants to have more fun. Certainly, the
segment defies stereotypes. If it isn't a potato
chip, popcorn, pretzel or other conventional salted
snack, the product will certainly find a home
along with a hodgepodge of popped, puffed,
crisps, veggie, protein-infused mishmash of better-for-you
and more decadent munchies that
are tossed into this catch-all category.
Without a doubt, this collection of Other Salted
Snacks has a lineup of all-star performers ranging
from the biggest players in the industry to incubators
and startups - many of which are supported
by co-manufacturers across the nation - that are
fueling the category's double-digit growth.
Powering growth over the past year are brands
such as SunChips, Funyons, Sensible Portions and
Off the Eaten Path, to name a few.
Many of the category's snacks rely on patented
technology, while others use a combination of
co-extrusion, air popping or taking a brand like Ritz
from the cracker aisle and producing it in a chiplike
or baked snack format. Often products contain
fruits and vegetables and offer organic or GMO-free
eating alternatives. Other products like Doritos &
Cheetos pair powerhouse brands into the same
package to create another snacking sensation.
" We've also seen that consumers are seeking
better-for-you snacking options post-pandemic, like
those found in our Bare, Popcorners and Baked
brands, " said Leslie Vesper, vice president of marketing,
innovation, Frito-Lay. " But we also know they
are looking for bold, indulgent snacking options. So
we continue to focus on variety in our innovation,
so there is something for everyone within Frito-Lay's
portfolio. "
Look for innovation to ramp up even further in
the second half of this year as companies both big
and small redefine the snacking occasion with even
more creative varieties of Other Salted Snacks.
- Dan Malovany
32
SNAC WORLD 2021
CATEGORY INNOVATIONS
Better-for-you snacks just became hotter than ever when
Hain Celestial turned up the heat with its Terra, Sensible
Portions and Garden of Eatin' snacks.
During the past year, Pirate's Booty rolled out Fruit Sticks
and Veggie Sticks to broaden its portfolio into sweet and
savory, healthier snacking alternatives. Amplify Snack
Brands, a subsidiary of The Hershey Co., also extended its
line with a Pirate's Booty Cheddar Blast variety. Meanwhile,
General Mills rolled out the big cheese in a big way with
White Cheddar Chex Mix.
In a co-branding initiative, Snak King expanded its El
Sabroso portfolio with Mexi-Crisps wheat snacks flavored
with Tapatio Hot Sauce flavored seasoning.
Calbee America extended its popular Harvest Snaps line
with Crunchions that are ring-shaped, plant-based snacks
that come in Kick'n BBQ, Sour Cream & Onion and Tangy
Sweet Chili options.
Snac World - Official State of the Industry 2021

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