STATE OF THE INDUSTRY TORTILLA CHIPS TOP Total Tortilla/Tostada Chips Doritos Tostitos Tostitos Scoops Barcel Takis Fuego Private Label On The Border Santitas Barcel Takis Blue Heat Mission Tostitos Cantina Calidad Late July Organic Siete Juanita's Barcel Takis Late July Simply Organic Tostitos Tortiyahs! Julio's Garden of Eatin' Blue Chips Sabritas Tostitos Old Dutch Doritos Sabritas Dinamita Tortilleria Mi Nina Casa Sanchez Simply Organic Doritos Food Should Taste Good Nobrand TORTILLA CHIP BRANDS PRODUCT Dollar Sales ($mil) $6,149.6 $2,398.6 $773.7 $553.5 $450.3 $333.2 $280.1 $171.7 $121.1 $110.5 $107.6 $87.7 $64.3 $55.3 $50.8 $40.3 $38.1 $34.2 $24.3 $20.7 $19.5 $19.0 $18.5 $17.9 $14.1 $13.3 $13.2 $12.3 $11.5 % Change 16.6% 20.9% 6.7% 9.0% 16.1% 18.3% 19.8% 11.2% 54.3% 15.9% 42.8% 22.2% 12.4% 17.4% 16.0% 114.9% -12.6% 10.8% 16.2% 18.6% 1.8% 8.8% 9.7% 15.4% 148.2% 31.1% -23.6% -19.8% 557.8% Unit Sales (mil) 1,809.7 707.2 188.0 129.5 130.0 140.0 81.2 75.0 42.2 39.1 27.1 43.0 16.4 11.8 16.4 5.5 9.1 8.9 7.3 5.3 4.4 5.0 5.2 7.7 3.1 3.6 3.6 3.0 3.6 Source: IRI Total US - Multi-outlet | 52 Weeks Ending 1-8-23 | Note: Many companies may have multiple brand listings in the IRI data. 2023 SNAC WORLD 39B % Change 0.7% 3.4% -9.5% -7.2% -3.6% -5.3% 8.3% 8.2% 24.0% 9.7% 23.1% 12.0% -3.1% 12.2% 6.2% 169.9% -29.7% -2.9% -0.5% 13.2% -6.1% -6.9% -7.8% 2.4% 139.1% 21.7% -33.0% -27.2% 482.1%