STATE OF THE INDUSTRY CRACKERS TOP Total Crackers Cheez-It Pepperidge Farm Goldfish Nabsico Ritz Triscuit Private Label Nabisco Wheat Thins Stacy's Pepperidge Farm Flavor Blasted Goldfish Nabisco Ritz Fresh Stacks Kellogg's Club Keebler Townhouse Pepperidge Farm Goldfish Colors Keebler Club Cheez-It Grooves Blue Diamond Nut Thins Total Crackers with Fillings Nabisco Ritz Ferrero Nutella & Go Lance Toast Chee Austin Lance Toasty Lance Captain's Wafers Keebler Nabisco Ritz Bits Private Label All Lance Products Frito-Lay Munchies Lance CRACKER BRANDS PRODUCT Dollar Sales ($mil) $8,453.0 $1,081.2 $724.8 $649.5 $383.4 $343.4 $338.7 $234.2 $224.2 $204.4 $178.6 $164.1 $135.7 $104.0 $77.6 $73.9 $1,048.5 $198.1 $138.4 $118.1 $91.1 $81.7 $76.5 $57.5 $54.9 $38.1 $29.1 $27.5 $24.0 % Change 12.8% 13.4% 17.4% 12.6% 13.3% 23.5% 9.0% 6.0% 8.5% 16.7% 15.3% 22.7% 14.8% 11.3% 0.4% 3.3% 12.6% 13.0% 33.8% 13.4% 2.4% 14.7% 19.7% 22.4% 16.8% 5.8% 14.2% 27.1% -37.7% Unit Sales (mil) 2,391.4 271.2 183.4 166.0 108.9 133.0 91.4 51.9 58.2 58.3 47.9 49.2 34.8 25.6 22.1 21.2 339.7 51.5 36.7 36.0 31.9 22.9 24.8 22.5 15.8 21.2 7.5 14.1 5.6 Source: IRI Total US - Multi-outlet | 52 Weeks Ending 1-8-23 | Note: Many companies may have multiple brand listings in the IRI data. 2023 SNAC WORLD 47B % Change -4.0% -2.8% -2.4% -8.6% -6.9% 1.6% -10.0% -9.9% -11.3% -6.4% -5.8% 7.0% -5.2% -9.8% -12.8% -11.4% -5.6% -6.1% 12.0% -10.4% -11.1% -6.6% -2.3% 5.1% -4.0% -13.6% 3.6% 18.1% -45.1%