Snac World - Official State of the Industry 2024 - 12

STATE OF THE INDUSTRY
What we expect to see is the growing trend of meeting
shoppers where they are, specifically shoppers looking to
get the most value for their dollar. " Chris Foley, Campbell's Snacks
Alternative grains
and nutritional
ingredients can
grab the attention
of adventurous,
health-conscious
consumers.
Tia Lupita Foods
Convenience is a driver for what we see in
snacking, both in general and specific categories.
Breakfast still lends itself to convenient on-the-go
meals, and snacks play right into this need.
" With the uptick of on-the-go consumers, convenient
single-serve snacks are key to drive sales and
entry price points, which impact affordability, " Lyons
Wyatt noted. " Affordability is a high priority for consumers,
and they will gravitate to those snacks that
provide the most value for them. "
OPPORTUNITIES FOR BFY
Indulgence now prevails over BFY because consumers
tend to seek comfort in snacks and treats
during difficult times. While indulgent snacks have
seen powerful growth for the past several years,
many shoppers are still interested in BFY snacks in
some capacity with 39% of salty snack consumers
reporting to Mintel they would purchase more products
if there were healthier versions.
" The alternative salty snacks category, which
includes a range of options such as veggie puffs,
remains the category most associated with health, "
said Kelsey Olsen, food and drink analyst, Mintel.
" This category covers a range of options and, thus,
has the freedom to take health and BFY in different
directions. "
Innovation with more protein, high-fiber grains
and other energy-boosting ingredients can hit all
the marks for nutrition. For example, NY-based
Sweet Loren's launched a line of gluten-free
Breakfast Biscuits as its first shelf-stable, BFY offering.
Available in Blueberry, Cinnamon Sugar and
Chocolate flavors, they offer 19 grams of whole
grains and 4 grams of protein per serving.
Pumping up the protein and adding energyboosting
ingredients in 2024 will win with
Americans. Fifty-five percent of consumers point to
protein as the most important health claim, according
to the Snack Index, while others eat snacks to
boost energy. More than seven in 10 parents and
millennials say they seek snacks to supply energy.
" I believe companies innovating protein-packed
snacks that are both delicious and satisfying
will hold a winning hand in the future, " said Dan
Morgan, president and chief executive officer,
G&S Foods, a private label producer based in
Abbottstown, Pa. " I've observed a significant surge
in demand for high-protein snacks within the weight
loss-medication user group. This presents a major
opportunity for the snack industry. "
Leveraging the appeal of added protein and the
love of salty snacks, Nashville, Tenn.-based Wilde
Protein Chips brought the two together, creating
a thin, crispy potato chip with 10 grams of added
protein per serving, which comes from chicken
breast, egg whites and bone broth. The chips are
available in bold flavors, including Nashville Hot,
Barbeque and Spicy Queso.
Pork rinds also deliver more protein for consumers
and align with popular diets, including keto.
12
SNAC WORLD 2024
Snac World - Official State of the Industry 2024

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