Snac World - Official State of the Industry 2024 - 14

STATE OF THE INDUSTRY
Trends we are seeing
include higher expectations
on multi-sensorial
experiences, meaning
going beyond just taste,
smell and appearance. "
Chris Foley, Campbell's Snacks
" I think the pork rind category will continue to
do well because it fulfills a vital part of consumers'
dietary routine, " said Mark Singleton, vice president
of sales and marketing, Rudolph Foods, Dallas.
" People are eating several times a day, particularly
high-protein and low-carb snacks. We think the
future is very bright as we develop household penetration
and trial. We're going to get people to eat
more pork rinds in more places. "
There has been innovation in the salty snack sector
with more nutritional ingredients and alternative
flours, like chickpea, almond and cauliflower. San
Francisco-based Tia Lupita Foods offers a classic
tortilla chip that is grain-free and contains cactus,
which is high in fiber and antioxidants.
" Our tortilla chips deliver on great taste and
mouthfeel with the added health
benefits of grain-free flours and
cactus, " said Vince Giudice, head
of operations at Tia Lupita Foods.
" We found that BFY attributes help
with trial, as consumers are more
willing to try something that might
be healthier for them, but flavor
keeps people coming back. That's
why great flavors and BFY play well
together. "
Last year, Tia Lupita participated in
PepsiCo/Frito-Lay's four-month accelerator
program and worked with
experts there to further develop its
tortilla chip brand. As a result, the
company decided to rebrand all
Spicy flavors
are popping
up in every
category.
The Hershey Co.
packaging and introduce a new version of its Salsa
Verde chip and a new Sea Salt Lime chip made with
lime juice instead of lime oil, which is typically used.
Adding bold, fun flavors to healthier snacks broadens
appeal. For example, Hippeas delivers more
protein and fiber while introducing spicy new flavor
profiles. Flavor Blast! Chickpea Puffs are available in
Blazin' Hot and Vegan White Cheddar Explosion.
14
SNAC WORLD 2024
Offerings in gluten-free and other health-conscious trends
continue to expand into new categories and flavors. Tate's
Bake Shop added Gluten Free Lemon Cookies to its robust
gluten-free line.
Tate's Bake Shop
TRUE MEANING OF VALUE
Understanding that value means different things to
different consumers and responding with relevant
promotions, flavors, sizes and availability is another
successful strategy. For example, convenience wins
due to increased mobility, and entry price points
are valuable for on-the-go consumers. Some will
pay more for gluten-free because they perceive it to
be important, and premium snacks have done well
with consumers looking for a high-quality experience
at home.
" Value proposition is huge for 2024, " Lyons
Wyatt said. " For overall trends, it is not a one-hit
wonder with snacks. Multiple factors are impacting
purchases, so producers must respond with a
variety of products, sizes and channels that cater
to multiple needs to continue to attract and retain
consumers. "
On-the-go packs, either a multi-pack for grocery
or single pack for convenience, is a growing trend.
" What we expect to see is the growing trend of
meeting shoppers where they are, specifically shoppers
looking to get the most value for their dollar, "
Foley explained. " We work closely with our retail
partners to bring this to life. It's also critical that we
offer products they want at the right price point and
pack size. "
Snac World - Official State of the Industry 2024

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