Snac World - Official State of the Industry 2024 - 22

STATE OF THE INDUSTRY
MAKING IT HAPPEN
Fantasy Cookie, Sylmar, Calif., produces cookies,
baked bars and dry blends and inclusions, and
CEO Russ Case said the company has experienced
growth recently in co-extruded products including
fruit-filled bars. The company also recently refurbished
an old bakery into a nut-free facility and has
quickly sold capacity for that location. Gluten-free
manufacturing is also a source of growth.
The company previously provided private label
manufacturing for major retailers, but this effort was
challenged by their limited storage space. About
four years ago, the company moved away from
private label manufacturing to increase focus on
contract manufacturing.
Case said volume is one of the biggest considerations
when partnering with a brand because a
partner must produce enough volume to run efficiently
in their facilities. He added that pricing has
become a significant factor considering the recent
impacts of inflation, so establishing if the product
can be produced for the desired price point is a
necessary discussion.
When Case and his team at Fantasy Cookie first
meet with the members of a brand, they review the
project brief and determine if the brand can meet
their volume minimum. Next, the retail price point
needs to be agreed upon. Once that has been established,
the company then starts working in the
lab to create samples followed by line trials.
" Those are the types of customers and contract
partners we are looking for: not the big mega food
companies, but people who have a really good,
valuable proposition that may be in the crosshairs of
the bigger food companies to go out as an acquisition, "
he said.
Overall, Case said the company can get a project
to market in 12 to 18 weeks.
" We have a very methodical process the way we
do our production scheduling, but we can move
things around to run line trials very quickly as soon
as materials are available, " he said. " That works well
with the smaller brands that move very fast themselves. "
Some
emerging brands are simply trying to understand
the industry, but some have done background
research and development work although they don't
yet understand issues around minimum order quanTop:
Contract manufacturers can offer emerging brands
their R&D services as they develop and perfect their
products.
Bottom: Emerging brands can benefit from contract
manufacturers' purchasing power when it comes to
ingredient and packaging sourcing.
Franklin Moore, One Moore Photo
22
SNAC WORLD 2024

Snac World - Official State of the Industry 2024

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2024

Snac World - Official State of the Industry 2024 - Intro
Snac World - Official State of the Industry 2024 - 1
Snac World - Official State of the Industry 2024 - 2
Snac World - Official State of the Industry 2024 - 3
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