Snac World - Official State of the Industry 2024 - 24
STATE OF THE INDUSTRY
Success for us is that we've grown the
brand, we've grown their product, we've
made a spec that they wanted, and it
was liked in the marketplace. "
Dave Krombeen, CK Snacks/Cheeze Kurls
tities and material sourcing, said Dave Krombeen,
general manager and vice president of sales at CK
Snacks/Cheeze Kurls, Grand Rapids, Mich. Other
emerging brands have everything built out and simply
need someone to make the product for them.
As a result, co-manufacturers are looking to see
where a brand is in the journey of ideation to commercialization,
Krombeen said. If the brand still has
more work to reach the point of commercialization,
he will offer insight and action points before the company
can serve the brand and encourage the brand
to call back once it has reached those milestones.
If commercialization is practical, specifications,
pricing and sourcing of materials become an important
part of the conversation. Achieving organic,
non-GMO or kosher status are potential roadblocks
as those specifications can be challenging to accommodate,
he said.
Barry Levin, CEO of City of Industry, Calif.-based
Snak King, echoed the challenges that special considerations
present in manufacturing.
" The more time we spend producing, the better it
is for everybody versus having to deal with changeovers
and the special needs of a product, " he said.
" The more qualifications or unique characteristics a
product has, generally the greater challenge it is to
produce. "
Snak King operates two facilities that encompass
about 600,000 square feet, and growth has naturally
led them to partnering with established brands
with greater volume for the sake of efficiency on
larger lines.
" As we've gotten larger, dealing with emerging
VALUE ADDED
INGREDIENTS
* Potato Starch
* Tapioca Starch
* Potato Protein
* VitaFiber® IMO
* Sugar
* Wheat Gluten
* Pea Starch
* Pea Protein
* Pea Fiber
* Dextrose
* Wheat Starch
Service.
Transparency.
Peace of Mind.
www.mgbingredients.com
3723 Beck Rd., Ste. A
St. Joseph, MO 64506
816-749-4330
24
SNAC WORLD 2024
http://www.mgbingredients.com
Snac World - Official State of the Industry 2024
Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2024
Snac World - Official State of the Industry 2024 - Intro
Snac World - Official State of the Industry 2024 - 1
Snac World - Official State of the Industry 2024 - 2
Snac World - Official State of the Industry 2024 - 3
Snac World - Official State of the Industry 2024 - 4
Snac World - Official State of the Industry 2024 - 5
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