Snac World - Official State of the Industry 2024 - 39

STATE OF THE INDUSTRY
POTATO CHIPS
TOP
Total Potato Chips
Lay's
Ruffles
Pringles
Private Label
Cape Cod
Utz
Kettle
Wise
Herr's
Barcel
Munchos
Zapp's
Old Dutch
Boulder
Hawaiian
POTATO CHIP BRANDS
PRODUCT
Dollar Sales
($mil)
$8,621.5
$3,388.9
$1,380.6
$1,093.3
$866.0
$378.1
$375.5
$290.8
$82.6
$68.2
$63.6
$47.3
$43.8
$41.0
$38.2
$28.7
%
Change
7.7%
5.4%
5.5%
4.3%
28.5%
6.5%
10.0%
7.5%
-3.7%
6.9%
20.3%
37.4%
4.2%
3.9%
49.8%
1.9%
Unit Sales
(mil)
2,694.8
1,037.0
361.0
392.7
362.5
85.5
114.4
74.2
33.8
21.4
19.7
18.3
13.6
9.8
9.6
7.4
%
Change
-1.9%
-0.4%
-2.5%
-10.4%
6.3%
-4.8%
2.5%
-5.2%
-12.3%
-2.6%
1.2%
21.9%
-15.7%
-2.8%
39.3%
-4.7%
Source: Circana
Total US - Multi-outlet | 52 Weeks Ending 1-28-24 | Note: Many companies may have multiple brand listings in the Circana data.
Snacks took another step into the
Potato Chip category in January with its
Goldfish Crisps. The product capitalizes
on the iconic Goldfish brand in a potatobased
snack.
" Trends we are seeing include higher
expectations on multi-sensorial experiences,
meaning going beyond just taste,
smell and appearance, " said Chris Foley,
executive vice president, Campbell's
Snacks division. " We're also looking
at the way our food feels and sounds.
When you try our new Goldfish Crisps,
you'll see multi-sensorial in action. Here
we crafted a balance of texture, taste,
feel and sound. "
- Charlotte Atchley
2024 SNAC WORLD
39

Snac World - Official State of the Industry 2024

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2024

Snac World - Official State of the Industry 2024 - Intro
Snac World - Official State of the Industry 2024 - 1
Snac World - Official State of the Industry 2024 - 2
Snac World - Official State of the Industry 2024 - 3
Snac World - Official State of the Industry 2024 - 4
Snac World - Official State of the Industry 2024 - 5
Snac World - Official State of the Industry 2024 - 6
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