STATE OF THE INDUSTRY TORTILLA CHIPS TOP Private Label On The Border Santitas Late July Mission Calidad Siete Juanitas Garden of Eatin' Tortiyahs! Tortilleria Mi Nina Julio's TORTILLA CHIP BRANDS PRODUCT Total Tortilla/Tostada Chips Doritos Tostitos Barcel Dollar Sales ($mil) $6,905.4 $2,744.3 $1,508.5 $747.1 $566.3 $330.0 $177.1 $118.2 $112.5 $98.8 $68.7 $40.2 $26.9 $22.4 $21.5 $21.3 % Change 9.4% 11.8% 1.2% 15.5% 18.4% 14.7% 3.0% 15.1% 0.5% 11.9% 24.0% -19.6% -16.7% -6.4% 50.4% 2.1% Unit Sales (mil) 1,876.0 744.2 320.3 190.8 224.7 90.2 70.9 25.6 36.4 43.7 14.0 12.2 5.3 5.9 4.7 5.3 % Change 0.3% 3.3% -10.2% 1.9% 7.7% 9.0% -5.2% 1.0% -7.4% 1.4% 19.4% -23.7% -26.1% -16.7% 47.5% -2.3% Source: Circana Total US - Multi-outlet | 52 Weeks Ending 1-28-24 | Note: Many companies may have multiple brand listings in the Circana data. Flavor Burst delivers on the unmet consumer need for a delicious, better-for-you snack that both kids and parents will reach for. " Ed Kaiser, senior director of marketing, Hain Celestial Group 2024 SNAC WORLD 41