STATE OF THE INDUSTRY SNACK MIXES TOP SNACK MIX BRANDS PRODUCT Total Nutritional Snacks/Trail Mixes Private Label Kar's Second Nature Nature's Garden Sahale Snacks Gourmet Nut Planters Southern Style Nuts Chex Mix Emerald Power Up WildRoots Orchard Valley Valued Naturals Good Sense Dollar Sales ($mil) $1,198.0 $778.4 $65.2 $34.5 $32.8 $31.6 $22.4 $22.4 $16.2 $14.0 $13.8 $13.4 $12.6 $12.2 $7.0 $6.8 % Change 1.5% 1.7% 9.5% 17.3% 4.5% -8.8% 30.4% 4.1% -15.4% 7.4% -11.8% 26.6% -0.4% -18.9% 1.6% -0.2% Unit Sales (mil) 223.8 144.2 6.5 4.8 3.8 10.2 3.9 6.9 1.7 4.4 2.7 2.4 1.3 2.5 1.8 2.1 % Change -1.9% 1.5% -8.7% 16.0% -10.7% -18.5% 19.8% 4.2% -20.9% -1.0% -17.8% 25.2% -5.9% -13.3% 5.7% 2.9% Source: Circana Total US - Multi-outlet | 52 Weeks Ending 1-28-24 | Note: Many companies may have multiple brand listings in the Circana data. dollar sales and 20.9% drop in unit sales. The Snack/Trail Mix category perhaps suffered from a higher price point than other snacks but sees major opportunities by focusing on the health-conscious consumer. Functional nutrition and satiety provide value to consumers who are shopping on a budget, and the healthy halo around snack and trail mixes can be a boon to the category's future growth. - Charlotte Atchley 2024 SNAC WORLD 45