Snac World - Official State of the Industry 2024 - 53

STATE OF THE INDUSTRY
COOKIES
TOP COOKIE BRANDS
PRODUCT
Total Cookies
Nabisco
Private Label
Little Debbie
Pepperidge Farm
BelVita
Keebler
Voortman Bakery
Tate's Bake Shop
Lofthouse
Stauffer's
Nature Valley
Gamesa
Marinela
Ferrero
Lotus Biscoff
Dollar Sales
($mil)
$11,654.2
$3,850.9
$2,394.5
$840.0
$583.0
$470.4
$380.6
$194.8
$190.9
$107.9
$104.4
$99.7
$95.2
$91.2
$83.2
$71.0
%
Change
6.4%
7.1%
8.6%
8.5%
5.3%
6.1%
-2.0%
2.7%
6.9%
2.6%
-0.5%
19.9%
8.0%
10.6%
2564.3%
23.1%
Unit Sales
(mil)
2,957.9
823.3
699.6
261.9
137.3
88.3
100.3
58.1
33.1
20.5
36.0
18.5
36.0
25.9
21.5
20.3
%
Change
-1.9%
-2.2%
-0.2%
1.1%
0.3%
-4.6%
-11.7%
0.2%
-0.2%
-8.5%
-5.9%
9.7%
-6.1%
-2.8%
2476.3%
4.8%
Source: Circana
Total US - Multi-outlet | 52 Weeks Ending 1-28-24 | Note: Many companies may have multiple brand listings in the Circana data.
We are seeing new flavors emerging, especially as citrus
profiles have started to make their entrance into the
cookie world. " Paul Stippich, director of marketing, Otis Spunkmeyer
indulgence and treating, said Sally Lyons Wyatt,
executive vice president and practice leader for
client insights, Circana. Indulgence will stay on
top for the foreseeable future, she added, due in
part to the sweet escape these cookies offer consumers
amid economic uncertainty.
" Consumers notoriously gravitate to something
that makes them feel a little better when it comes
to snacking and food and beverages, and cookies
is right there, " she said.
- Lucas Cuni-Mertz
2024 SNAC WORLD
53

Snac World - Official State of the Industry 2024

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2024

Snac World - Official State of the Industry 2024 - Intro
Snac World - Official State of the Industry 2024 - 1
Snac World - Official State of the Industry 2024 - 2
Snac World - Official State of the Industry 2024 - 3
Snac World - Official State of the Industry 2024 - 4
Snac World - Official State of the Industry 2024 - 5
Snac World - Official State of the Industry 2024 - 6
Snac World - Official State of the Industry 2024 - 7
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Snac World - Official State of the Industry 2024 - 9
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