Snac World - Official State of the Industry 2024 - 54
BARS
STATE OF THE INDUSTRY
BARS LOOK TO REBOUND
Innovative products aim to re-energize the category.
I
It's been a turbulent few years for the Snack
Bar category. Sales declined in 2020 as the
COVID-19 pandemic restricted much of the onthe-go
snacking that has supported the category.
Bars rebounded in 2021, but subsequent
inflationary pressures resulted in significant volume
declines in 2022.
The category still faces an uphill battle in regaining
the sales it's lost. Bar dollar sales increased
3.3% while units fell 5.4% for the 52 weeks ending
Jan. 28. Dollar sales for Nutrition Bars rose 4.7%
and units dropped 6.4%, while Breakfast Bar dollar
sales inched up 0.7% with units falling 7.7%.
Granola Bars saw a 1.8% rise in dollar sales and
3.3% dip in unit sales. Other Snack Bars/Granola
Bars/Clusters were again the only subcategory to
post both dollar and unit jumps (12.4% and 5%,
respectively) but represent the smallest share of the
overall category.
While Bars have struggled, there's been no
shortage of new product innovation, including
introductions from a few notable names. Catalina
Crunch entered the category with the launch of
Dark Chocolate Cookie Bars in Raspberry and Mint
varieties, while Lenny and Larry's introduced Dip'd
Wafer Bars in cross-category flavors like Maple
French Toast, Chocolate Mint Brownie and Caramel
Macchiato.
Lenny and Larry's offerings are just a few of the
creative varieties trending in the category. Inspired
by global and nostalgic flavors, Pure Protein
launched Caramel Churro and Galactic Brownie
varieties of its protein bar. And health and wellness
brand Alani Nu's line of protein bars are available in
Rocky Road, Caramel Crunch and Peanut Butter &
Jelly.
On the texture front, soft-baked bars are trending
CATEGORY INNOVATIONS
The Bar category is looking to regain momentum
following the pandemic and inflation.
Clif was the top seller among Nutritional Bars, followed
by Quest, Kind and Nature Valley.
Claims like high protein and low net carbs dominate
among Nutritional Bars.
Bar companies are finding inspiration from other
foods with new varieties like Maple French Toast,
Peanut Butter & Jelly and Caramel Macchiato.
54
SNAC WORLD 2024
Snac World - Official State of the Industry 2024
Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2024
Snac World - Official State of the Industry 2024 - Intro
Snac World - Official State of the Industry 2024 - 1
Snac World - Official State of the Industry 2024 - 2
Snac World - Official State of the Industry 2024 - 3
Snac World - Official State of the Industry 2024 - 4
Snac World - Official State of the Industry 2024 - 5
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